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120minute price gouging????

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120 to me tastes like someone dissolved 1lb of sugar into a cup of water, added the oils from 2 lbs of hops, and 2 shots of vodka. It's horrible and I'll never try it again.
 
I walk over and see it's $7.99 for a 12 oz. bottle or $30.99 for a 4 pack.

Jiggs: Find somebody to split the cost of a sixer with. I'd rather spend $31.00 on six then $7.99 on one.
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31 for a 4 pack, not a 6. i understand the economics of why it's so steep, but i still can't rationalize it. their 90 minute is seriously good stuff, and a fraction of the price, so that's the way i go for a dfh ipa
 
I'd probably even rather have 60 minute but if I see 120 I will probably grab a single.
 
I've had it twice, and both times I paid substantially more than that (I want to say at the DFH restaurants in the DC area they charge $18 per bottle). I'd say it's worth the price to try it...once.
 
120 to me tastes like someone dissolved 1lb of sugar into a cup of water, added the oils from 2 lbs of hops, and 2 shots of vodka. It's horrible and I'll never try it again.

That's because it's about 38% sugar. They do hop additions every 3 minutes of a 120 minute boil so I guess you are paying for all of that labor.
 
That's because it's about 38% sugar. They do hop additions every 3 minutes of a 120 minute boil so I guess you are paying for all of that labor.

Somehow I think a machine does that. A machine did it back when they first got started.

120 is a disgusting beer. I wouldn't even pay $3 for a bottle. 60 is good, though.
 
Basically to summarize this whole thread(been following most the day) they are not price gouging, it's just an expensive beer

I had some two years ago and bought it for about $9. I was fairly new to good beers after this point but figured it was a cheaper alternative to Utopias (you want to see a crazy expensive beer look that up haha). To me it tasted like a very hoppy whiskey. It's almost still, just a flat beer by nature and it burned as I drank it. I think it's one of those beers you should try if you get the chance but I won't seek it out again. And those beers are great to me because they are usually something special(see mama mias pizza beer)
 
I think it's one of those beers you should try if you get the chance but I won't seek it out again.

This is the way I look at that beer. It's one of the most unique brews I've had, but I wouldn't call it drinkable, and definitely too expensive when the 60 and 90 minutes are damn fine beers anyway for substantially less. I tried one bottle of the 120 that had been aged a few years, and one that was fresh. I was glad I tried them both, but I don't need to drink it again. It really pushes the limits of what can be done with an IPA, and for that it's worth a try.
 
I paid 10 a bottle down in ft Lauderdale today. They said it was one case for each store that received one. I picked up 2 when the clerk said it was a bottle per person limit... I hadn't seen it before in the store. I guess as a one off thing it's not so bad. I wouldn't buy a case but the couple odd bottles.
 
So you've been searching for over a year with your buddies for a "mystical beer" and hadn't bothered to look up the price? Did you think a beer that hard to get a hold of would be cheap? Then after begging the store and emailing the company, you get it supplied to your store, then don't buy it. Correct? I've heard that it's nothing but over hyped, but if I ever see it, I'll buy a single bottle as long as it's under $15 just to try it and cross another beer off the list.
 
I tried it just to try it, at $10 a couple years ago. Not worth it. I've spent more on a 12 oz. bottle as well. If it's rare and you want to try it, you gotta pay.

And btw, $7.99 was your breaking point after waiting a year? lol I realize you were at a liquor store, but to put it into another perspective...I can go to the bar in Chicago and a miller lite is 7 bucks. $7.99 for a craft beer is a steal.

Go back and get it, you'll be happy you finally tried it (whether you like it or not) and you won't have to wonder.
 
Yea, well seeing now that the store wasn't jacking up the price, I'm reconsidering. Maybe I'll report back in a few days with an educated conclusion about the beer. I rarely pay that much, so my immediate assumption was the store trying to rip me off. Can you really knock me for not wanting to pay more than I should?

Also, I always thought NY was expensive... What beers are you guys paying $10 a 12oz. for? $7 for a Miller lite? It don't think it costs that much in Times Square... Even Belgians are 5 or 6 dollars a 12oz. around here (not the City.) Kind of why I was surprised with the 120. Maybe beer is cheap by me... :drunk:
 
probably at a ballpark...even at Miller Park miller lite is like $6

also...i just paid $20 for a 375ml (~12oz) of b.nektar barrel aged cyser.....
 
I realize you were at a liquor store, but to put it into another perspective...I can go to the bar in Chicago and a miller lite is 7 bucks. $7.99 for a craft beer is a steal.

My comment specifically stated that it was a bar price...
 
My roommate paid $100 for a cellared 2008 bomber of dark lord a few months ago, wouldn't pay that for a young one but it shows what people (not me, haha) are willing to pay for good, rare beer
 
It's worth trying and I paid 8 or 9 dollars for it and 10 for world wide 3? or so years ago. I wouldn't buy it again unless I could get some older ones to compare to the newer unaged beers.

Avery has a few beers that cost as much or more. Mephistophles, Grand Cru and the Beast.
 
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