Spartan300man
Well-Known Member
Neat stats! What's the source?
I get an email blurb from the Brewers Association.org, and I've seen the data on several sites. The main source of market data comes from a company called IRI. They are the ones that tabulate a lot of the market sales information from producers and retailers, calculation of market shares, etc and whatever info they can pull from cash register UPC scanning data.