For comparison, the new prices are:
- Aficionado (1 bottle of each beer = 7 bottles total); $160 membership
- Connoisseur (2 bottles of each beer = 14 bottles total); $280 membership
- Cellarmaster (4 bottles of each beer = 28 bottles total); $525 membership
The annoying thing for me is that there's no mention of the price increase in the email they sent to current members. It could very easily be an oversight, but it definitely feels like something you'd remember to mention as the only other reason not to bring it up that I can think of is willfully obfuscating the higher price point from your customers until they're clicked through to your store page.