I guess they want some access of their own to the craft crowd. Cracks me up that they use a bottle opener to pop a cap from a twist off bottle.
Hell, I'd try it.
Cracks me up that they use a bottle opener to pop a cap from a twist off bottle.
I saw this in the store the other day.
I hate how AB/Inbev mock the "craft brewers" in their media but then buy craft breweries and emulate them with their own stuff.
Screw 'em.
I agree... the duality bugs me. I actually saw back to back Budweiser commercials... one for Bud Lite knocking craft (actually funny commercial... Dilly Dilly!) but then this one. Hypocrites dont deserve my coin!
Since when is rice applauded for being in beer?!? And talk about insulting the yeast which actually makes the beer!!
I'm guessing Vienna and Caramel/Crystal in the grain bill, noble hops, and a yeast that finishes pretty clean. A little too sweet for my taste, but an OK Amber Lager.
No, it's not the same.So it sounds like their Amber Bock beer. Maybe just a rebranding?
I F'n HATE that commercial! You bring me swill, you're my friend. You bring me something unique that took a lot of time and knowledge to make (Mead) and you go to the dungeon. 🖕
Rice. That's my biggest gripe with all BMC beers. All of them taste like an over carbed, weak, vegetable broth. There just isn't much flavor there.
At least the Amber Reserve tastes like beer. It's not a beer I'd choose to drink very often, but it's recognizable as an Amber or Vienna Lager, not just a generic, fizzy malt beverage.
Mark
The commercial states "Based on a recipe halted by prohibition.", as if after prohibition ended all pre-prohibition recipes were somehow still off-limits, but now they are finally able to overcome this monumental hurdle and bring it to us. Amazing!!!
Hell, I'd try it.
I bought a sixer out of curiosity and that it was a nice drinkable amber lager, and enjoyed it. Probably won't by more (it was more out of curiosity than anything), but again it shows that when they choose to make something with flavor, they can do it.
They can do it, and it will be faultless when they do. I don't understand why they don't brew beers like this all the time and sell them under the Michelob label.
Perhaps they are testing the market with this one.
They can do it, and it will be faultless when they do. I don't understand why they don't brew beers like this all the time and sell them under the Michelob label.
Perhaps they are testing the market with this one.
Prolly for the same reasons that Michelobe stopped. I expect the challenge is getting people to just try them.
Michelobe has made some reasonable attempts. Their Pale Ale of ~2007 was fantastic. They also offered a Marzen, Porter, Bavarian Wheat, and a Bourbon Cask Ale. Hell they even had a winter sampler.
I miss the Pale Ale.
Remember "Bud American Ale"? It was actually pretty good. IMHO it was a little bland compared to what I look for in an APA; i.e. I'd much prefer SNPA or similar. But it was technically flawless and it would be my first go-to if I was at an airport bar or perhaps major sporting event where the selections were poor, i.e. where everything was macro pale lager with maybe Boston Lager thrown in as "premium".
But it got killed after three years. I suspect that everyone who buys craft avoided it because it was Bud, and everyone who never buys craft didn't see a reason to buy it instead of their usual macro lager.
I liked the variety pack that Mich sold years back. Of course that was back when I was first starting to get into craft beer, but still...
I haven't seen this new beer around yet, but then I haven't really looked either. My beer purchases lately have been the craft beer endcap at my local grocery store and the usual hunt for limit Edition beers from craft breweries (Backwoods Bastard! FTW!)
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