What's wrong with Schell's? Love some Firebrick with pizza.
I agree Schell has some nice beers. Maybe not as exotic or over the top as some others, but always good.
I personally don't think there's anything wrong with Schells, they're in New Ulm and my parents both grew up in Mankato and I was always under the impression they were along the lines of Grainbelt (which they now own) and Hamm's. My dad seemed surprised that I was buying beer from Schells as he generally knows what kind of beer I go for.
One thing I did notice too, we tried a few IPA's from the region, and they all had a distinct flavor to them that I couldn't place, but it's a flavor I haven't noticed in any other IPA before. Almost a musky sweetness.