Most recipes assume a 70% brewhouse efficiency, so would call that the benchmark. I find that efficiency is MOST important in being able to reproduce brews. Having a high/low efficiency really isn't as important as having a CONSISTENT efficiency where you know you can brew the same recipe at two different times and hit the same OG/FG/ABV and flavor profile, because you extracted pretty close to the same amount of sugars from the grain in both attempts.
My equipment is dialed in at about 76% (+/- 2 or so) efficiency, which I'm more than happy with. I can reproduce my house brews all day and they end up pretty much exactly the same, whereas someone with varying efficiencies, like 83% one batch, 69% the next, 74% the next, couldn't do the same recipe twice and expect the same final results.
Hope that makes sense!!