- Joined
- Jun 2, 2008
- Messages
- 64,951
- Reaction score
- 16,516
While I am happy for the owners it will be bad for craft breweries in general. Can you imagine trying to compete for shelf space/tap handles against Lagunitas (Heineken), Goose Island (AB), Golden Road (AB), and now Ballast Point (Constellation). Due to the economy of scale they can cut their margin down to close to nothing and still make money. Imagine walking into a bar and Sculpin is three bucks a pint...... A small brewer can't do that and survive.
I don't know about where you are, but where I am - beer diversity at bars and in stores has never been higher.
I'm just not seeing this shelf space competition everyone is talking about. What I'm seeing is 2-3x MORE shelf space to accommodate all of the different brands out there (most of which is the result of increased distribution due to either the big breweries buying up smaller breweries, or the big breweries consolidating distributional lines).
The best time in the history of beer in America is NOW!