Hey all, I work for a Whole Foods in NYC. I have talked to the folks in regional management here and they have approved of brewing and distrubuting a beer that would be sold exclusively through Whole Foods.
The deal is: you work with me to develop a recipe. This beer would then be brewed by you and distributed to (potentially) the Whole Foods in the NE region that have draft beer (virtually all of them).
We would prefer to work folks who are starting out, maybe fairly unknown but who are brewing quality product and have solid distribution. We would work out details of course but this could be a great way to get your beers poured to thousands of customers all over the NE US.
Send me a PM if you're interested!