It was about a year ago so to be honest I can't be positive of what brand of Bleach it was, I think it was Clorox and I do remember my wife had to pick up a few gallons at the store for us to do the Bleach Bomb.
We also were shocked when the Bleach Bomb didn't work, in-fact I was so sure it was going to work that I brewed a 5 gal batch after the bleaching, big mistake on my part, then we switched out all brewing equipment and made mini batches and divided them down and tested old equipment (plastics) in them.
Thats how we figured out the Hydrogen Peroxide worked for sure.
I am still using some of plastic items that were soaked in the Hydrogen Peroxide and we are now around 25 batches down the road.
No infections so far, Knock on Wood, I never want to go thru that again.
Cheers