Advertising for a Home Brew Course

I am tired of being the only one (that I know) who brews beer in my rural area. Recently I started offering "classes" at cut rates ($25 or $20 depending on whether you're a member of the local co-op.) The classes cover brew day and focus on the BIAB method of mashing.

Pretty good attendance to date but I want to keep this thing going. To date I have relied on some e-mails and word of mouth (and two flyers, one of which was immediately covered.)

Any suggestions on good ways of conducting outreach to potential home brewers?

Twitter I always see a buch of home brew stuff on there. I don't "tweet" but I like to search and get local info from there.

social media sites are a good way to reach out. In my area we have a facebook page that is dedicated to small buisnesses that run out of peoples homes.

Try posting on Craigslist in the community section.

Did you ask your LHBS if you could put a flyer up? I bet you would get a bit of interest from there.

ask if you can post a flyer at a store that sells a fare selection of craft brews.

All good ideas ... I should add that we live in a fairly rural area and my LHBS is over an hour away. But these are all giving me good ideas. Keep the ideas coming!

cockybitz said:

ask if you can post a flyer at a store that sells a fare selection of craft brews.

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Isn't that similar to asking an ammo shop to post an ad for your "reload" class?

scubasteve03 said:

social media sites are a good way to reach out. In my area we have a facebook page that is dedicated to small buisnesses that run out of peoples homes.

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This. You can do facebook ads targeted to your area for pretty cheap.

Craigslist post is also a good idea.

Bobby_M said:

Isn't that similar to asking an ammo shop to post an ad for your "reload" class?

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I look at it more like a firearms instructor asking to post ads at an ammo shop: he's teaching people how to use the ingredients that they sell! Unless they give paid classes of course, then its stepping on their toes and they would certainly say no.