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OK, it's light sarcasm so don't get offended
I'd say 90% drink it because it's so cheap. The large majority of individuals I see in the store buying 24oz Bud cans don't look too well off. Now of course not everyone drinking Bud is poor or on hard times so don't everyone get all tissy about that comment, I just think the overwhelming majority drink it for that sole reason... it's *cheaper* than soda or bottled water!
I'd say about 5% drink it solely for the advertising and name recognition. Believe it or not there are people walking around that honestly believe the most advertised and most selling products are the best out there. There are some that believe Dominos is king of pizza. The other 5% are simply used to it and genuinely love it.
Rev.