ed_brews_now
Well-Known Member
I think (you might have already too) hit on a happy medium that impresses most non-beer connaisseurs: a not too bitter Amber English Ale.
It seems to be the fruitiness of the yeast profile (I used Safale S-04) and the residual sweetness because I don't think there is complete attenuation that appeal to a lot of people (women too). Also it is very clear.
The way I suggest to serve it is to first tell them the beer might not taste as he/she would expect a beer to taste (lower expectations -- don't hype up expectations). Then serve it is very cold. Then the taster will not taste the fullness of the ale. As the beer warms up the fullness comes out slowly and the drinker will not realize he subtle changes in the flavors, but will continue being accustomed to the flavours. When he she finishes -- offer him/her a Corona or any other BMC you have. Then they will realize that they have gone through a new gustatory experience. If they want another of your brew -- tell them you are running out and they can't have it. Unfulfilled desire is one way to get them to want it more.
It seems to be the fruitiness of the yeast profile (I used Safale S-04) and the residual sweetness because I don't think there is complete attenuation that appeal to a lot of people (women too). Also it is very clear.
The way I suggest to serve it is to first tell them the beer might not taste as he/she would expect a beer to taste (lower expectations -- don't hype up expectations). Then serve it is very cold. Then the taster will not taste the fullness of the ale. As the beer warms up the fullness comes out slowly and the drinker will not realize he subtle changes in the flavors, but will continue being accustomed to the flavours. When he she finishes -- offer him/her a Corona or any other BMC you have. Then they will realize that they have gone through a new gustatory experience. If they want another of your brew -- tell them you are running out and they can't have it. Unfulfilled desire is one way to get them to want it more.