To the OP:
Yeast management is a very complex subject, one which can be daunting to the new brewer. Kudos to you for wanting to understand it!
Yeast management is more complicated than just knocking in a packet of yeast, sealing up the fermenter and forgetting about it. At least, it
should be more complicated if you have the goal of brewing the best possible beer.
Yeast are living organisms and have very specific requirements for optimum, well, living. They are most productive within a fairly narrow set of parameters, and those can be manipulated to provide or enhance a specific result - one need only look at how fermentation temperature affects the final flavor of Bavarian Hefeweizen, for example.
Through centuries of practical experience, brewers have discovered certain Rules of Thumb. One of these is the practical amount of yeast cells needed to properly inoculate a given wort.
Knowing how much yeast to pitch - and how much you really
are pitching - is something learned by reading and doing and educating oneself. For example, the Rule of Thumb is one million cells per milliliter of wort per degree Plato. For five gallons of wort at 1.048 OG, that approximates 225 billion cells. However, experience says that 75% of that number provides excellent results for ales, and ~125% of that number gives better results for lager beers.
The whys and wherefores are far beyond the scope of an Internet forum post. There are books out there, like
Principles of Brewing Science, that explain far better than my poor power.
If you have more specific questions, though, I'll do my best to bore the crap out of you.
Bob