I am always fascinated by claims that are not backed by solid data. Absent the lab's advice that we rehydrate dry yeast in water (or the claim by mead makers that dry yeast should be rehydrated with Go Ferm (not standard nutrient - and here there are good data), what is the rationale for rehydrating in water rather than must? My assumption is that if the sugar concentration in the must is high (say, above 1.100) this may cause osmotic shock but if the concentration of sugar is relatively low (say 1.050) why is this not what even wild yeast look for in nature? Has anyone done any rigorous scientific testing to determine the reduction in viable cell count if you rehydrate in must vs rehydrate in water vs rehydrate in water with Go Ferm? And .. how critical is that loss of viable yeast? In other words, if the lab provides say for most wines around 12-14% ABV say, 150% of the yeast count needed for a good fermentation, does any loss that MAY result leave us with more than 100% of the yeast needed, 75% of the amount or 125% of the amount of yeast we need? And again, if the labs provide us with 150% of the yeast count needed per pack, does any rehydration protocol provide us with 200%?