I don't know... They tend to mostly get it "meh" IMO. The fact that the CEO is an ex-Nike exec and his son is an ex-Adidas exec probably explains why they're obsessed with marketing and not quality of the product. The first time I noticed it was when I visited their Portland brewpub and was wondering why they felt the need to make a beer based on a reality TV show about crab fishing (Cap'n Sig's Northwestern Ale). Then, the stories of their employee abuse, union busting, gross neglect of the brewery's sanitary conditions, etc came out, I pretty much just wrote them off. Why pay $2-5 more per 6-pack for something mediocre that also then helps support a company that openly shames and insults its workers and brags in its newsletters regarding how many people they've fired? And before people jump in saying that that type of info is just from an angry ex-employee, there are just far too many employees and ex-employees with corroborating stories for it to be made up. They've also been in the news for some of their antics.
And then the Voodoo beer happened. Collaborate to make a gimmick beer with a gimmicky, tourist-trap donut shop that you sell for $13 a bottle. Terrible reviews galore. So they made another gimmick beer with them: the peanut butter, chocolate, banana ale. Terrible reviews galore. The nail in the coffin was the Powell's Book Store collaboration. Yes, a
book store beer. Since it's also such a huge tourist trap, surely this marketing gimmick will make lots of money for them, right? But how do you make a book store based beer? They brewed the beer with pages torn from Moby Dick in the kettle and called it White Whale. Will that make it better? No. Will that add to the quality in any way? No. It's another stupid marketing gimmick designed as a seriously cheap money grab and it's insulting. They even grab a bit of your money
when they tell you they'll give you a free taster of their beer. Plus, they make Beard Beer. Nuff said.
There are too many very good breweries in this area for me to want to give my money to Rogue.