I know that this message board kind of died off. But did anyone consider the environment/social aspect? I believe that most of the time that we drink the beer from the tap, we are usually at a bar with lots our friends having a good time. On the flip side when we drink the same beer from a glass bottle we may be drinking the beer at home alone and not having as much fun. Therefore, I think that we may make the connection that the tap beer tastes better since we were having a better time while drinking the beer.