What does this mean???!!!

[adiochiro3]

SWMBO and I were in Costco tonight and ran across Rogue's Daddy's Little Helper in the craft brew section:

Found this on the label:

What the heck is "free range coastal water???!!!!!!"

 

[Onihige]

Just a joke on the label.

 

[ShaineT]

I was thinking its referencing a practice of water-treatment facilities drawing from the rogue river as a source during summer months rather than recycling city water. This water line took a hit during storms last year and water conservation measures were in place for a time.