West Sixth start up brewery being sued by Magic Hat parent company over logo

[derbycitybrewer]

As a fellow Kentuckian I am supporting my local breweries and not drinking magic hat ever again. Support your local breweries!!!! Sign the petition.

 

[CGVT]

West Six should be sued for having a stupid logo...

(and yes, it looks a hell of a lot like MH's)

 

[Cincy17]

West Six should be sued for having a stupid logo...

(and yes, it looks a hell of a lot like MH's)

If you didn't have over 1000 posts, I would swear you were trolling.

 

[Retire2016]

3 of the biggest automakers in the world. 3 of the biggest brands. All oval logos *gasp*! I dont recall any fights here?

Maybe they just kept their fights private and off the internet?

 

[forstmeister]

As a fellow Kentuckian I am supporting my local breweries and not drinking magic hat ever again. Support your local breweries!!!! Sign the petition.

It's all well and good to support local breweries. It doesn't mean that you have to hate any other competing companies though. This unfortunately public battle is making both companies look small and petty.

 

[dukerutledge]

Just to throw some more b.s. on the fire. One of West Sixth's founders worked handling the social media presence of a Vermont politician while he lived up here. I'm not a huge fan of Magic Hat, but I understand their need to protect their intellectual property. This whole thing is just a poorly architected social media campaign built on a David and Goliath archetype. West sixth should just get over it and move on to making beer instead of enemies.

 

[zmanzorro]

From the West Sixth website:

West Sixth & Magic Hat

The parties have a mutual interest in assuring that consumers perceive their products as distinct.

The parties have mutually resolved the issues addressed in the lawsuit in a manner that eliminates potential confusion about product origin and resolves the lawsuit in a mutually acceptable way.

To the extent West Sixth in any way represented that Magic Hat filed a frivolous lawsuit, that Magic Hat initiated litigation improperly, that Magic Hat was unresponsive in negotiating a resolution, that Cerveceria Costa Rica was itself involved in the dispute or its resolution, that Magic Hat claimed ownership of the numeral 6, that Magic Hat sued West Sixth after West Sixth had already acceded to its demands, that Magic Hat has no Vermont presence, or that Magic Hat sought to recover for or enjoin West Sixth from truthful public statements, such representations are retracted. West Sixth regrets that it in any manner communicated any inaccuracies, and hereby corrects those errors.

Both Magic Hat and West Sixth have agreed that this joint statement will be the last public communication from either side regarding the resolved dispute.

Each wishes the other good fortune and continued success.

Looks like we won't be able to see any more of their shenanigans ...

 

[bovineblitz]

From the West Sixth website:



Looks like we won't be able to see any more of their shenanigans ...

Shocker.

Knew this would be the outcome. The middle schooler temper tantrum is over.

 

[downtown3641]

West sixth should just get over it and move on to making beer instead of enemies.

Couldn't the same be said of Magic Hat?

 

[hillybilly]

they had to remove the compass from their logo seems like a win for west sixth and I am guessing that magic hat lost some customers and west sixth gained

 

[drainbamage]

they had to remove the compass from their logo seems like a win for west sixth and I am guessing that magic hat lost some customers and west sixth gained

I don't know. You could consider it a win in the fact that West Sixth wasn't forced out of business, but they pretty much had to admit they blew the whole thing out of proportion as a publicity stunt/smear campaign. At least it's over.

 

[iaefebs]

I'm guessing that magic Hat will now be suing the "Got your 6" org. http://www.gotyour6.org/about/history/Logo is similar

 

[iaefebs]

Got my own world to live through
And I ain't gonna copy you.

Now, if 6 turned up to be 9,
I don't mind, I don't mind.



White-collar conservatives flashing down the street
Pointing their plastic finger at me.
They're hoping soon my kind will drop and die,
But I'm gonna wave my freak flag high . . . HIGH!

 

[bovineblitz]

I don't know. You could consider it a win in the fact that West Sixth wasn't forced out of business, but they pretty much had to admit they blew the whole thing out of proportion as a publicity stunt/smear campaign. At least it's over.

Yeah... seems to me it kind of vilifies West Sixth's actions. They had to publicly retract literally every statement they made and agree to a solution and never publicly talk about it again. They're lucky Magic Hat stopped where they did.

As far as gaining customers, maybe. It's a pretty scummy way to conduct yourself though.

 

[dukerutledge]

Couldn't the same be said of Magic Hat?

No, Magic Hat has intellectual property to defend. By the letter of the law they have to defend it or else they lose that right. This is merely the cost of doing business. Business is not friendship and puppies, sometimes it doesn't make sense within a social realm.

 

[coldcrash]

 

[zmanzorro]

*throws fuel on the fire*

http://www.dailymail.co.uk/news/article-2338129/Giant-US-firm-makes-Budweiser-crushes-tiny-UK-brewers--naming-beer-childrens-primary-school.html