McCall St. Brewer
Well-Known Member
What did you drink before you discovered that there was beer out there that wasn't like Budweiser?
I suspect that most of you are like me in that when you started drinking beer you drank a product from a major U.S. brewery. Back in high school (yes, we drank in high school. It was legal at 18 then, so you could have your older friends buy it, or you soon found out that there were a number of fine drinking establishments that weren't too picky about checking ID's) the most popular brand was Heileman's Old Style. (If you wanted to impress your friends, you sprang a few cents more for Special Export, also made then by Heileman). I think the second most popular was Bud. (I grew up 100 miles north of Milwaukee and looking back I'm surprised at the lack of a lock on market share the Milwaukee breweries had on a town so near to them).
During my college years I didn't have much brand loyalty at all. I think I mostly just drank whatever was free at parties. I hung out for a few years in a bar where the only thing on tap was Schlitz, so I drank a lot of that. Later the bar switched to Stroh's, so I did, too.
After college I was still poor and tended to buy Blatz as it was very inexpensive. Later, the Devil (my wife at the time) insisted on drinking exclusively Miller products, so I was pretty much stuck with them for a few years.
I suspect that most of you are like me in that when you started drinking beer you drank a product from a major U.S. brewery. Back in high school (yes, we drank in high school. It was legal at 18 then, so you could have your older friends buy it, or you soon found out that there were a number of fine drinking establishments that weren't too picky about checking ID's) the most popular brand was Heileman's Old Style. (If you wanted to impress your friends, you sprang a few cents more for Special Export, also made then by Heileman). I think the second most popular was Bud. (I grew up 100 miles north of Milwaukee and looking back I'm surprised at the lack of a lock on market share the Milwaukee breweries had on a town so near to them).
During my college years I didn't have much brand loyalty at all. I think I mostly just drank whatever was free at parties. I hung out for a few years in a bar where the only thing on tap was Schlitz, so I drank a lot of that. Later the bar switched to Stroh's, so I did, too.
After college I was still poor and tended to buy Blatz as it was very inexpensive. Later, the Devil (my wife at the time) insisted on drinking exclusively Miller products, so I was pretty much stuck with them for a few years.