You know, if you really wanted to get to him, then you could go viral with a video. Just like they famous "United Breaks Guitars" music videos. It got huge results after the video got millions of hits on youtube. It's being touted world wide as an instance of web based consumer activism.
you can read a good article on it here
http://www.huffingtonpost.com/2009/07/24/united-breaks-guitars-did_n_244357.html
I've heard the story mentioned on both Irish and Australian radio, and as you can see it hurt United's reputation immensely.
Or the one where the guy dealing with the phone company posted all those calls between him and various customer service operators, and caught them in a lie.
If you did something eye catching and humorous, stated the facts without being libelous, where you would end up having him sue
you for slander, it could do more for getting the word out and embarrassing him than anything he could ignore like a summons from the BBB.
I would something like the song above, but make it like the I am a homebrewer video, where each person screwed does a verse or something. That might even end up getting picked up by all the brewing podcasters out there, which would get the word out to more people as well. If you generate a buzz, it's going to start affecting him, and that might provoke him into action.....
Or you could find an attorney and do a class action suit against him, filing jointly. But I think the viral video would probably be cheaper for you guys and may get more publicity.
Or you could do both.
Just my 2 cents. Although I'm sorry you guys got screwed, but I am glad this site exists and you guys have spoken up to us about it so we know to shy away. Hope my ideas help.
