Michigan1
Well-Known Member
If you are still denying the existence of a bubble in the rare beer market, I think you're blind.
When a beer like KBBS is released at $12/bottle, and sells less than a week later for $520, that's a bubble. And this is not an isolated incident. We continue to see more and more "instawhales" each month. Double Barrel Huna, Armand & Tommy, Grrrz, Very Sour Blackberry, Fuzzy, 2013 MD and KBBS, Barrel Aged Dark Lords, BA Abraxas, Double Barrel Damon, etc. These used to get mocked and belittled, but we are seeing less of that lately and more acceptance of the inflated value. This is a great case of the Greater Fool Theory. It's sustainable as long as we continue to live in the delusion that a 12oz bottle of a BA stout can be worthy of a ~4500% value increase in a few days.
So when will it pop? When will we see beer investors jumping off the skyscrapers they work in? When will we see people who spend $5000 trying to corner a market, forced to use their investment to bathe their kids because their water was shut off? (ok... That's an exaggeration)
When it pops, will the pop ripple out to the rest of the craft beer market? Will we see breweries closing? Will we see less experimentation?
Just because you can pour it into a glass, doesn't make it a liquid asset.
When a beer like KBBS is released at $12/bottle, and sells less than a week later for $520, that's a bubble. And this is not an isolated incident. We continue to see more and more "instawhales" each month. Double Barrel Huna, Armand & Tommy, Grrrz, Very Sour Blackberry, Fuzzy, 2013 MD and KBBS, Barrel Aged Dark Lords, BA Abraxas, Double Barrel Damon, etc. These used to get mocked and belittled, but we are seeing less of that lately and more acceptance of the inflated value. This is a great case of the Greater Fool Theory. It's sustainable as long as we continue to live in the delusion that a 12oz bottle of a BA stout can be worthy of a ~4500% value increase in a few days.
So when will it pop? When will we see beer investors jumping off the skyscrapers they work in? When will we see people who spend $5000 trying to corner a market, forced to use their investment to bathe their kids because their water was shut off? (ok... That's an exaggeration)
When it pops, will the pop ripple out to the rest of the craft beer market? Will we see breweries closing? Will we see less experimentation?
Just because you can pour it into a glass, doesn't make it a liquid asset.