Re: point 1 - I outlined above the type of communication I crave: “hey club members theory allocations will go live at 10am on x date, league sales go live at 10am on y date and public sales at 10am on z date"... you know, some kind of heads up about the when and what of membership benefits that goes out in advance of the sales going live. Currently, I can get a sense of the what part from the tasting preview menus but allocation amounts, pricing or (most critical for me) when the sale goes live is all in a fog until the (somewhat patterned, but not dependably consistent) sale has already gone live. I can’t be the only person who is crushed under their boring ass grown up obligations and uses calendar reminders to stay involved in their various hobbies?
The current structure, in sequential order:
1) Preview Tasting - Takes place in SD and PDX on a Tuesday night. LA is a bit of a moving target, but will always be within a day.
2) ToLC Presale - Starts when the email with sale info goes out, which is generally later on Tuesday night after the preview tasting, although at least once it was on the following Wednesday morning. Personally, I'd prefer it just start at 10 AM on Wednesday morning since I'll always be in front of my laptop whereas I might still be out and about after the tasting.
3) League Presale - Starts at 10 AM Thursday morning. ToLC limits also reset at this point so we can double up.
4) League Limit Increase - This has been a moving target, but for April, it was at 10 AM on Saturday. Now that Steven has an assistant, it's more likely that it will be nailed down to a specific time, but that's merely a guess on my part.
5) Public Sale - Starts at 10 AM Sunday morning.
6) Pickups - LA and SD start on the following Wednesday, PDX a week later (I think?).
Items 2 and 4 are the only steps that aren't locked in at this point, and I suspect they will get more locked in over the next couple months. As I said above, I'd love to see the ToLC Presale get locked in to 10 AM on Wednesday morning but I have no idea how commonly held that preference is.
I also find it fairly hard to imagine anyone finding that type of communication to be burdensome spam. It’s industry standard in all other beer clubs and wine lists I use.
It's not burdensome at all, but also not what I imagined when you said you were looking for more info. I thought you meant more along the lines of "When will Anaheim be open?" and "When will we get our free crowler credit coupons?" type questions. Misinterpretation on my part.
On the other hand, I’m really shocked that this mild disappointment is controversial at all.
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Honestly, in my world it’s more of an entitled move to mail them asking them to overhaul process for lil ol me than it is to just blow off a little steam about the fit itt. In the hierarchy of whiny ******* plays I feel like grumbling about being left out is a bit lower that tagging Steven w/ "When does the sale go live? When will the limits double? What are the least smelly brand of socks?" but maybe I have it twisted. I guess that's what it really comes down to for me.
I wasn't trying to imply your grumbling is controversial, it's incredibly tame compared to a lot of what I see. That aside, I guess I generally come at it from the opposite standpoint, in that I'd rather explore what can be improved than casually grumble. I do my fair share of complaining about all manner of topics, but when a brewery is as open to feedback as Modern Times is, my natural response is to try to figure out how to engage constructively, at least as a first pass at an issue.
Cheesy answer, and I realize I'm probably Modern Times' biggest fanboy, but I'll own that. If they put out a ****** beer, I'm not going to call it good. If they screw the pooch, I'm not going to sit here and try to sell it as a feature rather than a bug, but I also give them the benefit that they'll make things right.
Anyway, goal wasn't to imply your grumbling was controversial, moreso to try to find something productive out of it to improve the experience for people who aren't on FB and aren't super plugged in.
Re: point 2 - A second round (or reopening?) of monster tones sales in Feb. Password protected, posted to Facebook, no email.
There was no FB only sale for Monster Tones, the only round of sales for it was announced via email. The BA MP w/ Coffee & Maple Syrup was the only time this year that avenue has been used and after the FB thread that ensued, I suspect it won't be repeated.