• Please visit and share your knowledge at our sister communities:
  • If you have not, please join our official Homebrewing Facebook Group!

    Homebrewing Facebook Group

The Official Modern Times League Of Partygoers & Elegant People Thread

Homebrew Talk

Help Support Homebrew Talk:

This site may earn a commission from merchant affiliate links, including eBay, Amazon, and others.

Do you like burritos?

  • Yes but I'm anti adjuncts

    Votes: 0 0.0%

  • Total voters
    48
Here's what makes covering beer special:

Breweries shamelessly load up anyone with a wordpress or blogspot site with beer, schwag, access to events. If you are new, you will find there is no way to not give anything less than stellar feedback. The brewers doing the greasing can rarely take bad feedback. I learned early on with TheFullPint that the minute you spit some truth that isn't positive, you get nearly blackballed. Does any other form of journalism work that way? Like if the press throws shade on the Mayor, does City Hall block access? I know that's a wild analogy, but basically, the small/medium brewers control their press the best they can.

So then if you try to cover beer like any other genre like sports, entertainment or consumer products, and attempt to break news with protected anonymous sources, you seemingly break this unique beer wriring code that you are only supposed to get quoted statements from the brewery, only after getting permission from the brewer.

So yeah, covering beer sucks. Brándōn has been called out for years for the conflict of interest, the real sinners are the brewers paying him for the day job and the rags that don't see a problem with it. Jacob should be blasting Societe and all those city publications, not beer writers as a whole.
Tell everyone to suck their own tits and a shitlord mule group will accuse you of having some axe to grind and every other landlocked dumbfuck with a $400 mortgage will accuse you of homerism

Shittiest hobby ever, wait so conveying information to its fans is less than ideal?
 
Preach on brother...
MIRITE?? dontdrinkbeer

That's why we have dontdrinkbeer for the hard hitting journalism.
This is what I was trying to say.


Tell everyone to suck their own tits and a shitlord mule group will accuse you of having some axe to grind and every other landlocked dumbfuck with a $400 mortgage will accuse you of homerism

Shittiest hobby ever, wait so conveying information to its fans is less than ideal?
 
Here's what makes covering beer special:

Breweries shamelessly load up anyone with a wordpress or blogspot site with beer, schwag, access to events. If you are new, you will find there is no way to not give anything less than stellar feedback. The brewers doing the greasing can rarely take bad feedback. I learned early on with TheFullPint that the minute you spit some truth that isn't positive, you get nearly blackballed. Does any other form of journalism work that way? Like if the press throws shade on the Mayor, does City Hall block access? I know that's a wild analogy, but basically, the small/medium brewers control their press the best they can.

So then if you try to cover beer like any other genre like sports, entertainment or consumer products, and attempt to break news with protected anonymous sources, you seemingly break this unique beer wriring code that you are only supposed to get quoted statements from the brewery, only after getting permission from the brewer.

So yeah, covering beer sucks. Brándōn has been called out for years for the conflict of interest, the real sinners are the brewers paying him for the day job and the rags that don't see a problem with it. Jacob should be blasting Societe and all those city publications, not beer writers as a whole.
Hmm, why is it this "blackballing" sounds familiar hahaha
 
Here's what makes covering beer special:

Breweries shamelessly load up anyone with a wordpress or blogspot site with beer, schwag, access to events. If you are new, you will find there is no way to not give anything less than stellar feedback. The brewers doing the greasing can rarely take bad feedback. I learned early on with TheFullPint that the minute you spit some truth that isn't positive, you get nearly blackballed. Does any other form of journalism work that way? Like if the press throws shade on the Mayor, does City Hall block access? I know that's a wild analogy, but basically, the small/medium brewers control their press the best they can.

So then if you try to cover beer like any other genre like sports, entertainment or consumer products, and attempt to break news with protected anonymous sources, you seemingly break this unique beer wriring code that you are only supposed to get quoted statements from the brewery, only after getting permission from the brewer.

So yeah, covering beer sucks. Brándōn has been called out for years for the conflict of interest, the real sinners are the brewers paying him for the day job and the rags that don't see a problem with it. Jacob should be blasting Societe and all those city publications, not beer writers as a whole.
Isn't this how a lot of soft news journalism works, though? Insert luxury item here journalism often amounts to glorified advertising, whether it be automobiles, cigars, fashion, video games, etc. Why would beer be any different?
 
Last edited:
Isn't this how a lot of soft news journalism works, though? Insert luxury item here journalism often amounts to glorified advertising, whether it be automobiles, cigars, fashion, video games, etc. Why would beer be any different?

I guess I'm not understanding your question but I agree with your assessment for the most part.

I can't speak for all publishers, I personally label paid for content. I have never been paid or greased to publish a glowing product review or event experience.
 
The difference between beer and other luxury items is that in other areas with notoriously ****** journalistic standards - like video games - having an obvious conflict of interest would be called out. If an IGN reviewer was working at EA, both companies and the reviewer would be getting blasted and even casual gamers would probably see the conflict and not think it's acceptable.

I think the biggest factor in this is that so many people are under the illusion that craft beer is still a chummy brotherhood where the vast majority of people are going to do the right thing, and they _want_ puff pieces and to hear how awesome everything is. There have been a few cracks in the public facade, but it's mostly people being willing to take potshots at easy targets like Ballast Point. No one wants to be the first guy in the industry to call it like it is when a huge portion of the consumer base would be naive enough to think you're just being a bitter crank.

Edit: And yeah, I get it, even a lot of old school guys who aren't naie don't give a **** and don't care about any sort of solid journalism. My view is that it's better to have good information and coverage available and choose not to partake than to not have it available.
 
There have been a few cracks in the public facade, but it's mostly people being willing to take potshots at easy targets like Ballast Point. No one wants to be the first guy in the industry to call it like it is when a huge portion of the consumer base would be naive enough to think you're just being a bitter crank.

Edit: And yeah, I get it, even a lot of old school guys who aren't naie don't give a **** and don't care about any sort of solid journalism. My view is that it's better to have good information and coverage available and choose not to partake than to not have it available.

Is there even a whisper of a market for this? I don't even know what this would look like--people waking up in the morning, having their cup of coffee, and reading The Wall Street Journal and the Inside Beer Times.

I guess the whole concept of hard news/beer journalism is lol to me. dontdrinkbeer is all I need.

Edit: for what it's worth, I'm severely out of touch with the beer market these days, so if you say there's a a need for investigative beer journalism and in-depth exposés, I'll simply have to take your word for it.
 
Last edited:
Carnival of Caffeination VIP tickets are now on sale. CHeck your emails. Brewery lineup looks pretty nice.
If Jacob has learned from the waning attendance (last time I went) for Pour It Black and even Oakquinox to some extent, dark coffee beers shouldn't be the only focus.

I'd be legit interested if there was a non dark roast coffee beer element. If it's all BA Coffee Stouts and Coffee, certainly passing on the first league perk.

If this ends up anything like Michael Kiser's (Good Beer Hunting) Uppers and Downers that would be cool. Not a coffee guy but I've appreciated coffee in non obvious styles.

http://sprudge.com/10-delicious-moments-from-the-worlds-best-coffee-beer-festival-95534.html

Curious on further details. List of breweries is legit.
 
I'm thinking friday nights, start at MT Encinitas, and then hop across the street for some Rocky Horror. Don't forget to bring your water guns and toast.
 
C1N89oHUoAApDKD.jpg

Is this the next Hazy can release??
 
Carnival of Caffeination VIP tickets are now on sale. CHeck your emails. Brewery lineup looks pretty nice.

The coffee roaster lineup is a little thin though. I wonder if that's more on a lack of invites to chief competitors or competitors turning it down.
 
How many coffee roasters do they need to have? I would venture to say that most people are going for the beer, not to try 8 different pour overs. Even if you did want to try all the coffee, (11am)12-4pm probably doesn't let you try that much.

There are NO local roasters on the bill. And for what it's worth, when asked about Mostra, Derek went on FB to say "Our festivals feature out of town brewers and roasters. We all know and appreciate Mostra, but with limited space, we want to highlight some other roasters."

I'm bummed I'm going to miss it.

SOJA is playing that night at the North Park Observatory in case anyone wants to keep the party going, ha.
 
When do bottles typically go on sale for the monthly allocations? I saw the e-mail about the preview but didn't see anything about purchasing.
 
Back
Top