Where were you guaranteed that you would be able to purchase until that date? That date/time was when the first round would close, initiating a reopening of the second round. No guarantees have ever been made beyond the two beers that come with the membership.
And your comment about the employee cases...has this beer even been bottled yet? Have you actually confirmed that employees got a case? And, beyond, that, who gives a **** if the employees got a case? You were guaranteed two beers. You got them. That you decided to procrastinate and not order in time is no one's fault but your own.
Your statement that "cellar reserve members not able to purchase any additional" is a complete lie that barely elicits discussion. Most of the folks that I've talked to, and many in this thread, did purchase an additional 6. Time for you to grow up and accept personal responsibility that YOU are the reason that you didn't get extras of the beer because YOU waited too long.