Sierra Nevada Sales Figures

[Tinga]

I'm in a marketing class this semester that focuses on new products. We have a project where we pick a product that has been brought to market within the last three years but has been on the market for at least one year. Well with craft beer being a new and interesting hobby of mine I decided to do something in this field.

I am currently looking into doing research on Sierra Nevada's Torpedo. Since this product is new to SN, it uses a unique process (torpedo) and it uses unique materials (citra) I decided it is a good candidate. Now I have everything I need to submit this as my topic but I am having trouble finding good information I will need down the road such as sales figures and other businessey figures.

Does anyone have any idea of where I could find said information or any contact information to hopefully talk to someone at SN?

 

[chip82]

Good place to start
http://www.sierranevada.com//contact.html

 

[buzzkill]

I can tell you that I have gave them alot of my money since it first came out.

that is my fav beer.(store bought)

 

[Whut]

Specifically no, but email them and ask. Within reason I'm sure they'll provide you with the information they can without giving away proprietary info.

 

[gunner65]

I know that where I shop supply has been diminished lately and price has sky rocketed.

 

[Dasbootjoe]

http://www.answers.com/topic/sierra-nevada-brewing-company

Might find some good info in here....

 

[Tinga]

sent an email last night and have looked over that article joe except i think it was written before the torpedo came out. so not much help from there.

 

[Tinga]

bump

 

[schaefer916]

You could try and contact Chico State's business department. I know that a lot of their business classes focus on SN. A little off topic, but did you know that they do not spend any money on advertising?

 

[Special Hops]

Not sure of SN is privatley held company or public (stock) owned. For a private company they do not have to release these figures and they may or may not tell you to buzz off.