Shorts Brewing 2016 Release Schedule

[Jb123]

I like personal growth helping him and his employees. If it now becomes impossible to find seasonals I'll be more upset but...congrats to them for starting from the bottom and working to this point.

 

[MarcatGSB1]

I like personal growth helping him and his employees. If it now becomes impossible to find seasonals I'll be more upset but...congrats to them for starting from the bottom and working to this point.

But what I always heard was, "We aren't leaving Michigan u til every bar is pouring Short's". And that is far from being the truth. That's all. There still seems like room to grow.

 

[Jb123]

True..

 

[joe1]

You are one of the loudest voices behind our “Michigan only. Michigan forever.” commitment. But seriously, Short’s is going to start distributing outside of Michigan at some point in the future, right?

No way. We’re committed to remaining in Michigan.

Why?

The main reason is that we love Michigan and the people of Michigan. It’s never been part of our business model to grow beyond these borders. Relatedly, we want to continue to bottle and release dozens of awesome beers every year instead of being limited to only a few special releases other than our flagships. It takes an immense amount of tank space and planning to release so many specialty brews throughout the year. We would have to limit that and re-focus on our flagship beers if we started to cast our net over a broader territory. Doing so would limit the variety of beers available to our most loyal fans here in this state.


my favorite i dug up!

 

[MarcatGSB1]

You are one of the loudest voices behind our “Michigan only. Michigan forever.” commitment. But seriously, Short’s is going to start distributing outside of Michigan at some point in the future, right?

No way. We’re committed to remaining in Michigan.

Why?

The main reason is that we love Michigan and the people of Michigan. It’s never been part of our business model to grow beyond these borders. Relatedly, we want to continue to bottle and release dozens of awesome beers every year instead of being limited to only a few special releases other than our flagships. It takes an immense amount of tank space and planning to release so many specialty brews throughout the year. We would have to limit that and re-focus on our flagship beers if we started to cast our net over a broader territory. Doing so would limit the variety of beers available to our most loyal fans here in this state.


my favorite i dug up!

I wonder what their market share is in IPAs? More specifically, head to head with 2 Hearted and Centennial?
If I were to guess, state wide I'd say Huma is third behind those two, but ahead of Crooked Tree and Mad Hatter.
I can see Soft Parade selling well out of state, it's uniqueness will carry it. But does Huma do enough to stand out without the connection to Short's as many of us have felt?

 

[landrewg]

BA deleted the thread about this. The CFO came on and was making promises about the future.
I told him I could not believe anything he said now.

 

[foscorelli]

I had Short's Peachy Pom Pom at some restaurant in Kalamazoo last Saturday. Thought it was great, good acidity and not overwhelming, very good peach and pomegranate presence.

 

[Jb123]

Batch 5,000 was just too much for my tastes. Got one at the brew pub and split it with four ppl. Good not anything worth 18$. On the other hand crowlers are amazing. Citra locals and Ralph whistler stood way out to me. I want citra locals made in bottles. So good, so crushable. The hops totally changed the beer for the better

 

[sostark]

Batch 5,000 was just too much for my tastes. Got one at the brew pub and split it with four ppl. Good not anything worth 18$. On the other hand crowlers are amazing. Citra locals and Ralph whistler stood way out to me. I want citra locals made in bottles. So good, so crushable. The hops totally changed the beer for the better

Thanks for the heads up. I was gonna cry on here about 12 bottles making it to Holiday Market a week after they said they were going nationwide, but I'll save that cry for a future release

 

[MarcatGSB1]

Hearing mixed reviews on the batch 5k, as to be expected with a 15 percent TIPA

 

[steimie]

Hearing mixed reviews on the batch 5k, as to be expected with a 15 percent TIPA

For $20/bomber.

 

[user 305963]

Umm hmm
Why Joe, Why?

I like personal growth helping him and his employees. If it now becomes impossible to find seasonals I'll be more upset but...congrats to them for starting from the bottom and working to this point.

You are one of the loudest voices behind our “Michigan only. Michigan forever.” commitment. But seriously, Short’s is going to start distributing outside of Michigan at some point in the future, right?

No way. We’re committed to remaining in Michigan.

Why?

The main reason is that we love Michigan and the people of Michigan. It’s never been part of our business model to grow beyond these borders. Relatedly, we want to continue to bottle and release dozens of awesome beers every year instead of being limited to only a few special releases other than our flagships. It takes an immense amount of tank space and planning to release so many specialty brews throughout the year. We would have to limit that and re-focus on our flagship beers if we started to cast our net over a broader territory. Doing so would limit the variety of beers available to our most loyal fans here in this state.


my favorite i dug up!

Shorts is one of the 6 Michigan breweries that Meijer will begin carrying in its stores in Indiana, Illinois, Ohio, Kentucky and Wisconsin by April 16.
http://www.mlive.com/business/west-...ns_6_largest_breweries.html#incart_river_home
That's a pretty big piece of market right there.

 

[MarcatGSB1]

Shorts is one of the 6 Michigan breweries that Meijer will begin carrying in its stores in Indiana, Illinois, Ohio, Kentucky and Wisconsin by April 16.
http://www.mlive.com/business/west-...ns_6_largest_breweries.html#incart_river_home
That's a pretty big piece of market right there.

Ohh this makes much sense...
Wonder what Imperial thought about this, seeing how they previously had sole distro for Short's...

 

[Jb123]

Competition drives the market though....distributors are some of the biggest crooks anyways in my eyes

 

[MarcatGSB1]

Looking forward to Snake Juice next week.
Also, Super Fluid is ******* on point man.

 

[joe1]

Super fluid is always on point! Brew that and mmmkay during the summer and watch the money keep rolling in!

 

[Jb123]

Super fluid is always on point! Brew that and mmmkay during the summer and watch the money keep rolling in!

This 100%

 

[joe1]

i see anniversary ale is in bombers this year! don't know if this is old news of not but it's new to me! that's one bomber i will overpay for!

 

[MarcatGSB1]

i see anniversary ale is in bombers this year! don't know if this is old news of not but it's new to me! that's one bomber i will overpay for!

I hadn't seen that, bombers only? Not sure I really need more than 12 oz at a time...
From a on premise stand point it kind of stinks. The amount of people that will be able to enjoy the beer will be half.

 

[joe1]

I hadn't seen that, bombers only? Not sure I really need more than 12 oz at a time...
From a on premise stand point it kind of stinks. The amount of people that will be able to enjoy the beer will be half.

only says bombers so i think so? maybe not though...it will suck because i wont be able to try it at different ages anymore if its only bombers. ill probably have to wait a year and drink it with my wife then. it will be sweet to add to the shorts bottle collection though!

 

[MarcatGSB1]

only says bombers so i think so? maybe not though...it will suck because i wont be able to try it at different ages anymore if its only bombers. ill probably have to wait a year and drink it with my wife then. it will be sweet to add to the shorts bottle collection though!

I'm sorry joe, I can't seem to find mention of bombers, where did you see that?

 

[user 305963]

I'm sorry joe, I can't seem to find mention of bombers, where did you see that?

They must really fly by the seat of their pants, cuz this list says Peachy Pom Pom is "keg only", but it's hitting in GR right now...in bombers no less.
https://www.shortsbrewing.com/2016-bottle-release-schedule/

Soft Parade (12 pk and 6 pk)
Huma Lupa Licious
Bellaire Brown
Local’s
Space Rock (12 pk and 6 pk)




Variety Pack Released December 2015
Twisted Cain January – March
ControversiALE April – May
Nicie Spicie June – August
Autumn Ale September – October
TBD November – December

Swirl Stout January
Love Knife January
Peachy Pom Pom – Keg Only January
Batch 5000 – Bombers January
Bim Bam Boom February
Superfluid February
Uncle Steve’s Irish Stout February
Snake Juice March
Peachy Pom Pom – Bombers March
Goodnight Bodacious March
Mr. Fusion April
Melt My Brain April
Anniversary Ale – Bombers May
Hopstache May
Ocho de Mayo May
Freedom of ’78 June
Bucktricutioner June
Strawberry Short’s Cake July
Power of Love July
Blanco Suave August
Key Lime Pie August
Lil’ Creepster September
Richard in the Dirt September
Kind Ale October
Black Cherry Porter October
Sticky Icky Icky October
Cup a Joe November
Juicy Tree November
The Liberator December
Lil’ Wheezy December


*Release Dates and styles are subject to change. More varieties may be available than what is listed above. The ‘Beer Schedule’ does not include the numerous R&D beers (and draft only selections) that will be available throughout the year at the Bellaire pub and select beer events.

 

[MarcatGSB1]

They must really fly by the seat of their pants, cuz this list says Peachy Pom Pom is "keg only", but it's hitting in GR right now...in bombers no less.
https://www.shortsbrewing.com/2016-bottle-release-schedule/

Soft Parade (12 pk and 6 pk)
Huma Lupa Licious
Bellaire Brown
Local’s
Space Rock (12 pk and 6 pk)




Variety Pack Released December 2015
Twisted Cain January – March
ControversiALE April – May
Nicie Spicie June – August
Autumn Ale September – October
TBD November – December

Swirl Stout January
Love Knife January
Peachy Pom Pom – Keg Only January
Batch 5000 – Bombers January
Bim Bam Boom February
Superfluid February
Uncle Steve’s Irish Stout February
Snake Juice March
Peachy Pom Pom – Bombers March
Goodnight Bodacious March
Mr. Fusion April
Melt My Brain April
Anniversary Ale – Bombers May
Hopstache May
Ocho de Mayo May
Freedom of ’78 June
Bucktricutioner June
Strawberry Short’s Cake July
Power of Love July
Blanco Suave August
Key Lime Pie August
Lil’ Creepster September
Richard in the Dirt September
Kind Ale October
Black Cherry Porter October
Sticky Icky Icky October
Cup a Joe November
Juicy Tree November
The Liberator December
Lil’ Wheezy December


*Release Dates and styles are subject to change. More varieties may be available than what is listed above. The ‘Beer Schedule’ does not include the numerous R&D beers (and draft only selections) that will be available throughout the year at the Bellaire pub and select beer events.

Thanks Dave, can't believe I flew passed that.

 

[thebandit1]

They must really fly by the seat of their pants, cuz this list says Peachy Pom Pom is "keg only", but it's hitting in GR right now...in bombers no less.
https://www.shortsbrewing.com/2016-bottle-release-schedule/

Soft Parade (12 pk and 6 pk)
Huma Lupa Licious
Bellaire Brown
Local’s
Space Rock (12 pk and 6 pk)




Variety Pack Released December 2015
Twisted Cain January – March
ControversiALE April – May
Nicie Spicie June – August
Autumn Ale September – October
TBD November – December

Swirl Stout January
Love Knife January
Peachy Pom Pom – Keg Only January
Batch 5000 – Bombers January
Bim Bam Boom February
Superfluid February
Uncle Steve’s Irish Stout February
Snake Juice March
Peachy Pom Pom – Bombers March
Goodnight Bodacious March
Mr. Fusion April
Melt My Brain April
Anniversary Ale – Bombers May
Hopstache May
Ocho de Mayo May
Freedom of ’78 June
Bucktricutioner June
Strawberry Short’s Cake July
Power of Love July
Blanco Suave August
Key Lime Pie August
Lil’ Creepster September
Richard in the Dirt September
Kind Ale October
Black Cherry Porter October
Sticky Icky Icky October
Cup a Joe November
Juicy Tree November
The Liberator December
Lil’ Wheezy December


*Release Dates and styles are subject to change. More varieties may be available than what is listed above. The ‘Beer Schedule’ does not include the numerous R&D beers (and draft only selections) that will be available throughout the year at the Bellaire pub and select beer events.

I just grabbed a bottle of Peachy Pom Pom in SE MI. Pricy at $15 but I'll give it a shot. If it's bad, it will save me from buying other Shorts sours in the future.

 

[cneville1]

I just grabbed a bottle of Peachy Pom Pom in SE MI. Pricy at $15 but I'll give it a shot. If it's bad, it will save me from buying other Shorts sours in the future.

if anny ale is at that same price point i'm out. yikes.

 

[MarcatGSB1]

if anny ale is at that same price point i'm out. yikes.

From $14 a six pack to $15 a bomber, I hope they don't try that.

 

[steimie]

From $14 a six pack to $15 a bomber, I hope they don't try that.

Michigan only, Michigan forever...

 

[Art Vandelay1]

Anniversary Ale has always been a favorite of mine but unless it's $5 / bomber, I'm passing on principle.

 

[MarcatGSB1]

Anniversary Ale has always been a favorite of mine but unless it's $5 / bomber, I'm passing on principle.

Which isn't going to happen! Wouldn't expect less than 10.

 

[user 305963]

Cans are coming in April.....

http://upnorthlive.com/news/local/shorts-brewing-co-to-start-canning-beer-cider