cosmicevan
Well-Known Member
We've really learned the true cost of producing this particular mead; in order to keep Ken and our business healthy and alive we have to factor in all the time spent grafting, spraying, pruning, hand harvesting the apples, transporting them to the cider mill, making the mead, fermenting/aging the mead, etc. We used to get Ken's time in the orchard for free; moving forward to the future, I realize that our business can only grow if we pay full-time employees (and pay them well). We are building a plan to take our business from half an acre to 100 acres, and this will require that we treat our current and future employees like more than unpaid interns.
There are also a number of other factors that make this particular mead risky to our business (e.g. it is spontaneously fermented with native yeast) and so we take a number of steps to insure that this mead is delicious but won't compromise our other products. Honestly, we made a mistake pricing the estate cyser at $26. We treated the cider's cost of production as negligible or free (especially compared to quality honey). This isn't the case - and moving forward and growing our business we have to factor in the real costs of these kinds of things. We will make a version of 'Apple' with sourced cider at the $26 price point, because buying cider consisting of 4-5 different commercial cider varieties is relatively cheap, compared to 20+ years of grafting hard-to-find varieties and cultivating them intensively and professionally.
Please feel free to contact me directly if you ever have any other questions or concerns. We value your support greatly.
simple economics of supply and demand also say that you guys should be charging more. I hate to say it as an avid fan, but I know plenty of people who dabble in the grey secondary markets and a lot of your amazing mead is swapped like commodities for prices that make me question if I really want to open a bottle vs sell it (I always fall on the side of open...I'm always amazed that anyone is willing to trade anything that you make let alone sell). I appreciate you doing what you can to keep prices down, but if it means production growth with the same quality, I'm all in favor of getting there sooner than later.