Just to correct some misconceptions, Red Bull is not 'sueing' Old Ox. They are blocking Old Ox's request for their trademark. It still requires various legal responses from Old Ox, which wastes their time and money, but it is not a suit. Red Bull claims that this is just normal business. That may be true for a large company with dedicated legal departments, but is definately not true for the small start up. Red Bull has no legal blow back if they lose. Personally, I think that if we are to stop this kind of harassment of small business by deep pocket corporations, they have to have some skin in the game. It would be great if Red Bull eventually loses, that they would have to change their name.
Redbull suing local brewery
- Thread starter GrogNerd
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In a related event, Doukenie Winery, near Hillsboro, Virginia, used to be named Windham Winery after the farm it was located at. That was until the lawyers at Wyndham Hotels and resorts, located in Australia, decided to start a trademark war. The winery changed its name because it couldn't affort to fight the frivolous action.
ubnserved
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it is things like that that make me want start a porn site that is titled "Wyndham a$$ fu(k=rs" or "Red Bull$h!+ Eaters" and see how they like being fu(k=d
with.
That would be RedBull$#!+ Drinkers, and they already own that site! 
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