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I thought I was drinking a berliner weisse from North Coast. Apparently I'm drinking a bottle of Faygo.

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Haven't had that either. Heater Allen, also stellar. You all are swimming in the good stuff up there.

They bottle it, but those are only available in Bellingham. It's on draft all over Seattle, including lots of places not known for their taplists.

Four Winds up in Delta BC has a stellar Motueka hopped pilsner, by the way.
 
Bring on the Beer is about to peak.


Hey Allen,

In just a few short hours, we're launching the greatest bottle release event we've ever done.

You won't believe the beers we have in store for you.

I don't want to spill the beans just yet. But I can promise you two of the beers in particular are so rare, you may never be able to buy them anywhere else ever again. At any price.

So watch your inbox closely. It's happening soon.

Matthew
 
They re-branded and lowered their price point, from what I can tell. At least on the stuff that makes its way to WI.

I do think their new labels look very nice.
Their new labels look clean to a fault. It's the new trendy ******** that's missing color or any sort of distinguishing characteristics
 
....aaaand here. WE. GO!

Allen,

Earlier today I promised you the greatest bottle release in our store's history. Now it's here...

I take great pride in announcing, The "Ale Apothecary 7" Takeover.

In my estimation, it's the greatest collection of rare Ale Apothecary bottles ever assembled.

In my entire career in the beer industry, I've never seen a single store offer a lineup that can rival what we have today.

7 incredible bottles from The Ale Apothecary.

Featuring the special release of 2 extremely limited bottles that have never been readily available to the public. Ever. Before today.

Here's just a sample of what all the fuss is about:

1) Dry & Wet Hopped La Tache - A "Wet" variation of normally dry-hopped ale known as, La Tache. This very specific and deliberate brew was bottled last October, which may seem odd for a "fresh hop" beer. But that's because this special release ale is not fixated on the hop presence the way most fresh hop beers are. Instead, the focus is on how La Tache, aged with an additional three varieties of "wet hops", build upon the character of the already-world-class underlying beer.

The result is a ridiculously good, super bright and fruity ale that offers a huge distinction in experience from the "normal" version of La Tache. Imagine you're the first person on earth to uncover a one-of-a-kind, hand painted, Picasso that no one has ever laid eyes on before. 750 ml. Super Rare.

2) 200th Brew - You won't find any press releases announcing this one. It's a completely under the radar launch. A hybrid beer unlike anything Ale Apothecary has ever brewed before. Very dry. Very complex. It shares the characteristics of Ale Apothecary's traditional ales combined with a funky French cider.

Love or hate it, 200th Brew is guaranteed to be unlike anything you've tried before. And you'll be one of a very select group of people anywhere in the world to get your hands on it. No hype. That's the flat out honest truth.

Plus 5 others.

Holy hell. Buy them all and gloat about this collection of bottles for months, even years to come.

Again, this compilation of bottles has never been available anywhere else before today.

So get over to the launch page right now before these bottles are gone forever.

Cheers,
Matthew
 

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