dontdrinkbeer runs a FB group called "Barleywine Is Life", that involves a lot of the usual online beer geek chicanery (overused memes, etc.), only centered around barleywines. One guy wrote an attention-seeking post letting everyone know he was quitting the group, that included the words "eggheaded" and "collaborative". Turns out the guy is also a beer blogger who has some really ****** blog (I don't recall the name). As one can imagine in one of these groups, this was the bat signal for members to make fun of the guy through memes, gifs, and so on. A few people obviously took it much further than the group itself and started posting stuff like "Barleywine is Life" and various memes on his blog and his personal Facebook page (which, in all his wisdom, he has publicly available, including the ability for non-friends to comment on his posts). So then he sent that ridiculous threat to DDB over the issue, which I have little doubt only served to embolden the online trolls and escalate the whole thing further.