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Yes very annoying and silly marketing.
And effective? The hype is definitely out of control with some of these places but if there's one thing I don't blame it on its the breweries themselves. They are a business, they should promote their products. What do you expect them to do?

"Hey guys we made this beer, it's not our best but it's ok. Come try it if you want or don't, we don't care."
 
butt-****** o'clock

ISbRmWX.jpg
 
And effective? The hype is definitely out of control with some of these places but if there's one thing I don't blame it on its the breweries themselves. They are a business, they should promote their products. What do you expect them to do?

"Hey guys we made this beer, it's not our best but it's ok. Come try it if you want or don't, we don't care."
I know and I said as much in my follow up but there is promoting and then ridiculous over the top promoting/hyping. I also know it isn't always the norm but some people don't need to really promote or hype themselves at all and they do just fine.
 
Hey ********,

It's s an absolute classic. A completely unique brew. Unlike anything else you'll taste across the country.

Aged on local black cherries for 15 months inside Bourbon barrels and then Sherry casks.

Featuring a whooping 13.5% hit of alcohol that's extremely well layered into this complex beer.

Expect a rich mahogany pour with notes of everything deep, dark, sultry and beautiful...

... cherries, bourbon, tobacco, oak, vanilla, port, sherry, smoky raisin, dark plums and more.

It's no wonder it sits at the perfect "100" mark on Rate beer and a World-Class "95" on Beer advocate.

Limit 2 bottles per person. Will probably go extremely fast.


cherry Adam's wood

Rated 1 homie on Talkbeer
 
This is awesome. Good luck on your box haha.

Wasn't my post. ;)

To be somewhat fair, the brewery actually responded to that guy sending them a message pretty quickly and let him know it was a flaw in the can/packing process itself (not unheard-of on a canning line, obviously), not because the beer refermented in the can. That would have been pretty ridiculous (a level of refermentation that would explode a can in a matter of hours), plus if the can had actually exploded for that reason it would have presumably been in the manner where it expands and then blows the lid off, not leaks from the sides/base. It's still kind of funny though, because of how it occurred with a beer where they specifically warned people about the possibility, even if it's for an unrelated reason.
 
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