Modern Times does those for every limited canned IPA release with a 10 pack limit and still ends up having plenty of cases to sell on premises when it's released. Their most recent (and best thus far) can, Goblin Rock, is still available at the brewery, three weeks after it was released.
No line, no chairs, no hype. I'd say they're ******* doing it right.
Except for the one release I went to last summer...of course