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I don't understand why all the beer shops around Denver stock away and save special releases for GABF week...what, you want to cater to the once a year crowd instead of the people who shop there every week? I just don't get the reasoning behind that.
Shops across the country do that year round. They hoard special releases for the "on season" of beer buying.
You thought Denver would be any different?
 
I don't understand what this means. What is the "on season" of beer buying? Does that imply that there is an off season?
For high end, specialty beer purchases, of course there is. Holidays, major influx of visitors, etc.
Denver gets a massive influx of visitors thanks to GABF. Shops would be silly not hold back "special releases" in preperation for this once year, sudden influx of neckbeards clamoring for the beer they've read about, but have never tried. .

The end of the year holiday seasons applies the same principles.
 
For high end, specialty beer purchases, of course there is. Holidays, major influx of visitors, etc.
Denver gets a massive influx of visitors thanks to GABF. Shops would be silly not hold back "special releases" in preperation for this once year, sudden influx of neckbeards clamoring for the beer they've read about, but have never tried. .

The end of the year holiday seasons applies the same principles.

Why would they be silly to not hold them back? That makes zero sense. Would those beers not sell otherwise? Of course they would. So why does it make sense to sell them to someone who is going to the store once, pick up the special release, and not shop there again compared to selling it to a local/regular who will buy that same special release AND then come back and buy the regular beer that stores rely on selling to make money and stay open? Your point might make sense if the beers wouldn't sell otherwise, but they do. Nothing you've written explains why it makes sense to cater to once a year buyers over regular shoppers.
 
Why would they be silly to not hold them back? That makes zero sense. Would those beers not sell otherwise? Of course they would. So why does it make sense to sell them to someone who is going to the store once, pick up the special release, and not shop there again compared to selling it to a local/regular who will buy that same special release AND then come back and buy the regular beer that stores rely on selling to make money and stay open? Your point might make sense if the beers wouldn't sell otherwise, but they do. Nothing you've written explains why it makes sense to cater to once a year buyers over regular shoppers.

It's so the ****-hype train can blow its horn louder while everyone is around to watch. Everyone goes back to bumfuckwherever and says 'OMG guys, Deeenver has such awesome beer'... Otherwise they will just go home, look around, and say 'meh, That place has some good stuff but it isn't that much different than here'


Basically the whole 'if a tree falls in the neckbeard forest and no one is there to hear it - does anyone give a ****?'



















It takes effort to create and hype illusions people. Political science 101.
 
It's so the ****-hype train can blow its horn louder while everyone is around to watch. Everyone goes back to bumfuckwherever and says 'OMG guys, Deeenver has such awesome beer'... Otherwise they will just go home, look around, and say 'meh, That place has some good stuff but it isn't that much different than here'


Basically the whole 'if a tree falls in the neckbeard forest and no one is there to hear it - does anyone give a ****?'



















It takes effort to create and hype illusions people. Political science 101.

This makes some sense for why they may want to do it, but I guess the part I'm missing is why a bottle shop in Denver cares what someone in another state thinks about Denver's beer selection...I don't care what stores in any other city sell, I guess I don't understand why stores would care what people in other states think about their beer selection. I decided not to chase any beer this year during GABF and I skipped all the events (minus meeting a friend for beers at Cheeky Monk one night, which wasn't really an event) and it was the best decision ever. Anyway, I'll just never understand how it makes more business sense to cater to once a year visitors over local/loyal customers.
 
Visitors are more likely to purchase more expensive singles (that $40 bottle that's been sitting on your local shop's shelf for three months? An out-of-towner is going to buy it) after having been drawn in by a special release. People who are traveling for beer are more likely to review a shop online, more likely to recommend it to other visitors, and generally your locals are going to continue coming in regardless of whether you hold releases until a specific time. Plus, it gets you local press, which can increase your existing customer base.
 
Visitors are more likely to purchase more expensive singles (that $40 bottle that's been sitting on your local shop's shelf for three months? An out-of-towner is going to buy it) after having been drawn in by a special release. People who are traveling for beer are more likely to review a shop online, more likely to recommend it to other visitors, and generally your locals are going to continue coming in regardless of whether you hold releases until a specific time. Plus, it gets you local press, which can increase your existing customer base.

So that's how they're going to get some suckers to buy up all those Cascade bottles :p
 
Okay, so this stuff.
IMG_20150927_202854_zpsvshcnuzs.jpg

I own many, many bottles.

ISO: many many more. This stuff is unreal.
 
Why would they be silly to not hold them back? That makes zero sense. Would those beers not sell otherwise? Of course they would. So why does it make sense to sell them to someone who is going to the store once, pick up the special release, and not shop there again compared to selling it to a local/regular who will buy that same special release AND then come back and buy the regular beer that stores rely on selling to make money and stay open? Your point might make sense if the beers wouldn't sell otherwise, but they do. Nothing you've written explains why it makes sense to cater to once a year buyers over regular shoppers.
My store held back some Lambic and put them out on the shelf on first day of SFBeer week. I walked in as first customer and bought them all.

I don't think my post relates, but I agree. I am glad I, the regular customer, bought those beers.
 
I guess the part I'm missing is why a bottle shop in Denver cares what someone in another state thinks about Denver's beer selection
It's not really that, I think. Denver obviously sees a huge influx of tourists this time of year who are specifically looking for beer. If they hold back their special stuff, that's creating the thought "I definitely need to go back to (enter bottle shop name here) when I go to GABF again next year, cause they had hella great beers!" (person saying this theoretical statement is clearly from Northern CA).

It's marketing, plain and simple.
 
It's not really that, I think. Denver obviously sees a huge influx of tourists this time of year who are specifically looking for beer. If they hold back their special stuff, that's creating the thought "I definitely need to go back to (enter bottle shop name here) when I go to GABF again next year, cause they had hella great beers!" (person saying this theoretical statement is clearly from Northern CA).

It's marketing, plain and simple.

I understand that thought process. But why do that with the person who will come back once a year, as in your example, versus a local who can buy that same beer and say "I definitely need to go back next week, and the week after that, and every week after that to buy my staples and look for more limited stuff." I get that it's marketing, it's just not a marketing strategy that makes sense to me compared to the alternative.
 
I understand that thought process. But why do that with the person who will come back once a year, as in your example, versus a local who can buy that same beer and say "I definitely need to go back next week, and the week after that, and every week after that to buy my staples and look for more limited stuff." I get that it's marketing, it's just not a marketing strategy that makes sense to me compared to the alternative.

I was pretty disappointed in Small Batch regarding this. I went weekly for a while looking for some of that special stuff, just for them to sell it all out to people traveling and off work at 10 AM during GABF week. Oh well. They treat me well overall, but this decision seemed strange to me.
 
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