I seem to recall a bar around here that once offered Utopias from the bottle at $15 for 1oz pours, no parting gift. If you're curious to try it and your only other option is to chase down a bottle at a liquor store and hope to only pay $200, that's not a hard price to swallow. And at a bar that focuses on craft beer and rare/premium whisk(e)y a product like Utopias could do reasonable well. Too bad those places probably won't be considered because those are the kinds of places that don't sell any other SA products!
Since this is Boston Beer's only prestige product I would guess that if any kegs do get filled they will be primarily for the SA taproom, festival appearances (FoBAB, Extreme Beer Fest, etc.) and maybe a few top SA accounts who think they might be able to sell it.
$160 was the CostCo price for 2017, MSRP was $200.