I think it's a generalization but not a
huge stretch if your goal is "a look into the crazy world of craft beer." Even if he's dropping a lot of extreme examples in the article, much of what actually happens with regard to acquiring "rare beer" is well beyond normal behavior.
Take a relatively benign retail beer release. Each big box store gets a couple of cases, max. The lengths people go to to not only get that beer, but get a LOT of it, is already way out in left field.
"Well first I took the day off of work. Then I gathered up 3 of my closest friends. Then we got to the store immediately at open and dashed right to the register. Everyone in the group bought the maximum allotment and we tried to goad the cashier into just selling us the remaining bottles. Then we went to a few more stores and repeated it. Then a I took a pic of my YOOGE haul and posted up some FTs. Hoping to get some big stouts."
Tell me grandpa (who fought in WWII) wouldn't give this face, hearing that his grandson spends a Tuesday morning doing all of this: