tommyguz
Well-Known Member
Several reasons.
1. Some people prefer drinking at home rather than a bar, especially on weekdays.
2. A 4-pack is the same volume of liquid as a growler with the added flexibility of being able to consume it over a longer time span. This goes further when you consider DG did two different beers each week, allowing those to go further than two growlers would.
3. How much is a growler at DG, I believe $16? For nearly the same price, you have the benefits of a can. It may cost more to the brewery, but those costs obviously aren't getting passed onto the consumers, and there are other benefits to the brewery by canning (not tying up staff with filling growlers, pushing more volume of beer - as stated above, I doubt DG sold an equivalent amount of beer in growlers than they did in cans)
4. It's a lot easier to give a buddy a can of beer to try than divy up a growler. Also a lot easier to ship.
Edit: Doesn't apply now, but in warmer months, cans are the best vessel for drinking on the beach/lake/boat/hiking
Not very hard to think of why someone would prefer a can.
TL;DR