I understand the concern with the new membership, but it was becoming necessary for a few reasons. As I mentioned before, we had some issues with people who were not satisfied with the first Michigan membership, and that made us look at how we could solve this so that we can exceed everyone's expectations, and if we could not do that, just scrap the membership entirely. I think that the main problem was the perception of value. Most people that complained said they were not in the area often, so taproom discounts did them little good. For us, that is the central point of this membership and why we constantly mentioned it in our invitation to join, and in the benefits listed on our invoices. We have worked for years to finally open a taproom, and therefore want our supporters to come in often and experience our beer on site, and see all the new and weird stuff we are putting out on draft and in bottle. We do not benefit from being in a large metropolitan area, so it is important that we entice our customers from a larger range. When we only see a member once in a year, and that is only to pick up reserved bottles, that is not ideal for us.
We know that taking away secured bottles and bottle discounts will limit who joins our membership, and that is OK. If you join, we expect that you will get value from what we offer. If you don't think you will use those benefits enough, then you can come in when it is more convenient for you as a regular customer, but at least there is no expectation that we are not living up to for our members. Everything else (when it comes to those variable benefits for certain releases) are all extra for being a member. We always give our members more than we promise, and try to provide all our customers the best experience possible in our taproom. That won't change, but at least the expectations of us are reasonable for everyone who joins.
Cheers and thank you guys for the incredible support!