I drink a fair amount of my homebrew and a good amount of craft beer, but I can tell you one thing. When I'm sitting on the lake in the 90 degree TN summer sun the last thing I want is some big craft beer or high abv beer. I'll take a cheap bmc lite/light beer without thinking twice about it and enjoy it.
The more reason for homebrewers and craft brewers to get off the dipa ris high alch wagon. There are a few breweries doing well made session beers but defiantly not a huge selection.