MuddyCreek
Well-Known Member
So, that went well. Within an hour of meeting the bank, they called back and told us we were approved. It's a good Friday!
So, without further ado...
So, without further ado...

MuddyCreek said:I am officially throwing my hat in the ring.
Our building is leased, our contractors have had their fun sodomizing me, our LLC and EIN numbers are filed and our applications for a brewing license are en-route.
Muddy Creek Brewing Co. is on it's way.
I will try to keep a running thread about the journey. Having read ALL the threads about other guys who have started (or attempted to start) their own breweries I feel as though I am about 1/4 aware of all the crap that's about to be thrown in my way.
First thing... I have made every effort humanly possible to keep costs down, including arranging for a ludicrously beneficial lease agreement and this thing is STILL going to cost my partners and I a TON of money. I cannot find an inexpensive way to start a brewery. (And believe me, I have researched every possible method.)
I'll post photos and a running documentary on the process.
Have a heart, wish me luck!
Moti, the cost associated with the brite tanks is the predominant reason we are holding off on them at first. I love shiny brite tanks as well as the next guy, but frankly the shiny stuff is generally pretty expensive.
You may want to consider doing 'some' keg distribution to outside parties though. All my research indicates that taproom sales more or less pay for operations but distribution (despite the much worse profit margin) basically give you your profit and opportunities to expand into other areas and markets. Even if you're only doing 5 kegs a week outside your taproom you're looking at $500 or $600 in sales per week, about 1/2 or 1/3 of which is net profit. That's a conservative estimate of a little under $700 a month extra profit coming in AND more people trying your beer and hopefully doing some marketing for you. Once you've got a few local restaurant and pub accounts it gets much easier to walk in to new places and attempt to generate new accounts.
In fact, we intend to do some marketing in which we invite nearby business and community leaders to the taproom in the week before we have our grand opening. The guests are invited to come in and try a few pints for free, all we ask is that they provide honest, constructive feedback on our facilities, staff and products. This helps us train our staff and work out any wrinkles in the P.O.S. system (They'll be 'rung up' but not charged.) as well as our serving and atmosphere.
(It also has the uber-sneaky benefit of subliminally generating a preference and loyalty for the brewery because they got to come in, get free pints and feel as though they were contributing to our success.)
Many of these business folks will be restaurant and pub owners and managers. Ideally we will be able to generate some inroads with these folks so we can have some positive relationships developed when we consider contacting them about potential accounts.
Ya... I'm evil.
Moti, the cost associated with the brite tanks is the predominant reason we are holding off on them at first. I love shiny brite tanks as well as the next guy, but frankly the shiny stuff is generally pretty expensive.
You may want to consider doing 'some' keg distribution to outside parties though. All my research indicates that taproom sales more or less pay for operations but distribution (despite the much worse profit margin) basically give you your profit and opportunities to expand into other areas and markets. Even if you're only doing 5 kegs a week outside your taproom you're looking at $500 or $600 in sales per week, about 1/2 or 1/3 of which is net profit. That's a conservative estimate of a little under $700 a month extra profit coming in AND more people trying your beer and hopefully doing some marketing for you. Once you've got a few local restaurant and pub accounts it gets much easier to walk in to new places and attempt to generate new accounts.
This is anecdotal, but it seems the breweries that have the most bustling taprooms in the Minneapolis area also have local food trucks set up shop nightly in front of their place.
It's even better than that.
We are only required to start paying rent when we actually open the brewpub for tap sales. Until then we can occupy, work on the taproom and brewhaus and even start brewing beer after we get our licence and clearance finished.
THEN we only have to pay 1/3 rent until we start hitting month by month break-even revenue. (At that point our rent begins increasing monthly at a rate of $75 per month.)
and the rent amount (from $500 to $1500) covers not only the 1700 sq ft taproom, it also covers the entire basement where the brewery will be located, giving us lots and lots of expansion. We have currently set the lease term for 5 years from the point we begin paying rent.
We will have to adjust for cost of living increases etc., but any way you look at it we got a ridiculously good deal from the landlords. (Now, it should be reiterated that Muddy Creek Brewing Co is paying for some significant improvements / renovations on the building. A big reason the landlords are so cool toward us is because we are throwing a pretty significant chunk of money at improving property we don't own. However, the landlords have agreed to look at a list of our proposed improvements and they will sign off on what they feel will improve their property and subsequently do some additional rent reduction until our renovation balance has been repaid. Basically, we're loaning them money to make some significant improvements on their building so they will pay us back with reduced rent and some really awesome lease terms.
And now for the really good news...
Our funding is available for our usage tomorrow at noon. I'm going to have a GREAT weekend. (Making a celebratory IPA.)