Miller fortune ad campaign

[Billy-Klubb]

Some of you guys are getting too worked up about this. It's advertising. They need to do this kind of thing in order to compete with the other big breweries. All the big players in any industry do the same thing. Anyone who knows more than the average consumer about whatever product is being marketed can see right through it. Miller isn't targeting this sales campaign toward us. They know we don't drink their products anyhow. They're targeting the vast, vast majority of their customers, which are nonbrewers that don't have a clue that beer isn't distilled.

I plan to give this a try. I think it's pretty cool that they're trying something new, even if the ad campaign is a bit obnoxious.

hey, man! you're not getting worked up enough over this!

 

[cjgenever]

Some of you guys are getting too worked up about this. It's advertising. They need to do this kind of thing in order to compete with the other big breweries. All the big players in any industry do the same thing. Anyone who knows more than the average consumer about whatever product is being marketed can see right through it. Miller isn't targeting this sales campaign toward us. They know we don't drink their products anyhow. They're targeting the vast, vast majority of their customers, which are nonbrewers that don't have a clue that beer isn't distilled.

I plan to give this a try. I think it's pretty cool that they're trying something new, even if the ad campaign is a bit obnoxious.

Are you kidding me? The issue is them saying **** that is blatantly untrue. You don't distill beer. Period.

I suppose if I had a volume of Miller I might distill it to put in my lawnmower. Haha!
Bunch of lying pos a holes selling crap to the mass of morons we now proudly call the United states of America. I'm starting to feel more proud of our history than our present. It's not the government. It is the complete idiocy of the public. The idea that this marketing ploy could work disgusts me.

This country used to stand for something. now we are the least productive and stupid society on the planet. Anybody remember the Romans and what ended them?

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[betarhoalphadelta]

Iv tried wrapping my head around the triple hopped thing. Ate they saying there are three hop additions or three types of hops

No, it's three hop pellets per barrel.

 

[PHXCobra]

All this talk about it parched me. So I opened one up and went to work watching Archer. Delicious.


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[Gar]

I could be wrong and it sure wouldn't shock me if i am but i heard somewhere that some bmc beers are condenesd and carried by tanker cars and watered down to there abv's at the canning plant. could this be there out to cover there rears? as far as i know the AB brewery in cols ohio canned at the brewery unless there is some of there brews brought in by tankers.

 

[Larzean]

The real issue is why can they talk about distilling but we can't!? (Kidding)

It seemed to me, and I may have misinterpreted it, that they are trying to get hard liquor drinkers to drink their beer with that undistilled comment?


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[max384]

Are you kidding me? The issue is them saying **** that is blatantly untrue. You don't distill beer. Period.

I suppose if I had a volume of Miller I might distill it to put in my lawnmower. Haha!
Bunch of lying pos a holes selling crap to the mass of morons we now proudly call the United states of America. I'm starting to feel more proud of our history than our present. It's not the government. It is the complete idiocy of the public. The idea that this marketing ploy could work disgusts me.

This country used to stand for something. now we are the least productive and stupid society on the planet. Anybody remember the Romans and what ended them?

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They didn't say anything that is blatantly untrue. They said their beer is undistilled. I believe them.

Why does it disgust you that this marketing ploy could work? Before brewing my own beer, I probably wouldn't have picked up on the undistilled point. Why would you expect non-brewers to? That doesn't make them idiots. It just makes them non-homebrewers. I'm pretty sure that you've unwittingly bought into marketing ploys before. You can kid yourself and say that you haven't, but you'd be the exception, not the rule. There are probably specialists in every segment that get worked up about marketing campaigns and call those who fall for them idiots. You've got to realize that you are a hobbyist and a bit of a specialist in this area, and therefore pick up on these things easily. Not everyone in this country knows anything about the brewing process.

We are actually NOT the least productive and stupid society on the planet. Put down your beer and breathe.

 

[mtnagel]

It seemed to me, and I may have misinterpreted it, that they are trying to get hard liquor drinkers to drink their beer with that undistilled comment?

Yep.

 

[Gameface]

They say it is a "spirited golden lager" then to cause more confusion while technically clearing up the "spirited" part they say it is undistilled. They use the word "spirited" repeatedly in their marketing which could lead some to believe it contains spirits.

 

[mtnagel]

Yep, confusing.

Article about the confusion.

After an off-hand line in this Bloomberg feature that said the beer's taste profile “hinted at bourbon,” many publications began posting things about Miller's new “bourbon-flavored lager.” Some made it sound as if the product was artificially flavored, which it simply isn't. Others showed a basic lack of understanding about beer, such as Time Magazine, which said “Miller Fortune is brewed with Cascade hops to give it its bourbon-like flavor.”

 

[kombat]

Are undistilled beers usually harsh on the finish? Or are distilled beers the only ones that are smooth.

Isn't distilled beer called "whiskey?"

 

[barnaclebob]

I could be wrong and it sure wouldn't shock me if i am but i heard somewhere that some bmc beers are condenesd and carried by tanker cars and watered down to there abv's at the canning plant. could this be there out to cover there rears? as far as i know the AB brewery in cols ohio canned at the brewery unless there is some of there brews brought in by tankers.

I don't think thats physically possible without being a distillery. You'd have to add water and alcohol back in and it would probably taste terrible.

 

[amfukuda]

It does taste terrible


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[Gar]

I don't think thats physically possible without being a distillery. You'd have to add water and alcohol back in and it would probably taste terrible.

I thought it was brewed at a higher abv and then shipped and watered down at the canning plants.

 

[Gar]

It does taste terrible


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true

 

[cjgenever]

all the big breweries brew high gravity and then water it down. this is according to the boys at the brewing network.

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[Randy64]

I'm glad I'm not the only one that cought the "un distilled" line. I said "beer isn't distilled" out loud while warching tv by myself.
I do think they are trying to get the mixed drink crowd to give them a try?

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[mtnagel]

I do think they are trying to get the mixed drink crowd to give them a try?

Does this forum have the "ignore" feature?

Yes, they are.

 

[WTWjr]

 

[WayFrae]

Take a look at how many people Miller got to talk about their product, in just this forum alone, by just saying "undistilled." Pretty good advertising if you ask me.

 

[Billy-Klubb]

Take a look at how many people Miller got to talk about their product, in just this forum alone, by just saying "undistilled." Pretty good advertising if you ask me.

but it's also asinine. we're talking about it, but not because it's really sparked our interest in the product. we're talking about it because they are preying on what the general public doesn't know about the product in general. any one of us knows that them adding that in is down right ridiculous. most of the swilling nation doesn't. I'm not gonna run out & buy some up because of their "clever marketing". in fact, the more this goes on, the less likely I am to even try it. because of their marketing.

 

[whitehause]

Take a look at how many people Miller got to talk about their product, in just this forum alone, by just saying "undistilled." Pretty good advertising if you ask me.

Advertising with a huge budget, and blowing enough smoke up peoples azzes so that they try your product is pretty easy.
Ask any business owner....it's the repeat business that keeps you going. If this tastes like crap and people don't continue to buy it, then all that smoke was worthless.
Just put it in a forty and call it Fortune 45, or old English fortune......it'll sell.

 

[Brewmex41]

Advertising with a huge budget, and blowing enough smoke up peoples azzes so that they try your product is pretty easy.
Ask any business owner....it's the repeat business that keeps you going. If this tastes like crap and people don't continue to buy it, then all that smoke was worthless.
Just put it in a forty and call it Fortune 45, or old English fortune......it'll sell.

I don't know. I bought rogue Bacon maple ale because of the hype and won't buy it again. I'm pretty sure they made bank off the folks who bought one bomber of it and never wanted another taste of it.

 

[Talonracer67]

*sigh* I make all 3 types of alcohol regularly. Beer, wine and the other thing we don't talk about here. I caught that too and I was as dumbfounded as any of you. And also whiskey is NOT "distilled beer". You don't want to be distilling anything with hops in it. Also the grain bill for your typical beer is how you make scotch, not whiskey. Whiskey is predominately corn (Bourbon is at least 51% corn). Hope I didn't ruffle any feathers here.

 

[Homercidal]

*sigh* I make all 3 types of alcohol regularly. Beer, wine and the other thing we don't talk about here. I caught that too and I was as dumbfounded as any of you. And also whiskey is NOT "distilled beer". You don't want to be distilling anything with hops in it. Also the grain bill for your typical beer is how you make scotch, not whiskey. Whiskey is predominately corn (Bourbon is at least 51% corn). Hope I didn't ruffle any feathers here.

One could argue that the grain bill for your typical Miller beer contains about 51% corn...

I'm going to be on the lookout for this tonight. I actually forgot when I was at the beer store last night. I picked up a 6-pack of Blackrocks Rabbit. It's a light beer brewed by Blackrocks in Marquette, MI. I'll be doing a full review in the review forum...

Anyway, yeah, I REALLY don't understand why they would even compare a distilled product with this beer. Makes no sense. It's almost as if they believe that people still make beer buying decisions based on hype and product image.

Like if you buy Black Crown you are going to end up in a dark room filled with well-dressed rich people having a... Well, I was going to say good time, but based on the commercial, I'm not really sure what they heck they were doing. Kind of looked like some form of occult ritual. Maybe they were sacrificing craft beer virgins to the Beer Gods... That's what evil people do.

 

[Gameface]

I found it pretty funny that here in Utah, where the limit on ABV on beer sold anywhere other than the state run liquor stores or licensed bars is 4%, they are selling Fortune at the grocery store. That means that they are making a 4%abv version. By opting to sell that version in the stores they can no longer offer the higher abv version anywhere in Utah. I figured for this "spirited golden lager" they'd want to sell it at full strength. Guess not.

 

[gjb2107]

Pretty horrible advertising. Pretty low. Like an AXE commercial, but for beer.

That about hit the nail on the head for me

 

[castillo556]

http://http://www.youtube.com/watch?v=J12lJZp98iQ

Would anyone expect anything different from AB/M/C?

This is what they do, it's as if they are completely clueless. They are trying desperately to salvage their sales which are being ripped away from them by craft beers so they come up with a new, nasty, adjunct lager and give it a fancy name instead of making it taste good or, imagine this, making something other than a lager!

Fortune!
Platinum!
Black Crown!
Sapphire!
Blue Royal!
Select!

It's all the same junk. Sadly, people do buy it because it has a flashy name. Hell, people buy Busch during hunting season because it comes in camo cardboard.

 

[kombat]

Also the grain bill for your typical beer is how you make scotch, not whiskey. Whiskey is predominately corn

Huh? I'm confused. Can you explain this a little better? I was under the impression that Scotch is simply whiskey that is made in Scotland. The terms "Scotch" and "Scotch whiskey" are interchangeable. They're both made from "barley, malted barley, rye, malted rye, wheat, buckwheat and corn," according to Wikipedia. Moreover, it also says that "All Scotch whisky was originally made from malted barley."

Can you clarify your statement? Is Wikipedia incorrect? Or am I just misunderstanding the hierchical relationship between the spirits?

 

[Homercidal]

Huh? I'm confused. Can you explain this a little better? I was under the impression that Scotch is simply whiskey that is made in Scotland. The terms "Scotch" and "Scotch whiskey" are interchangeable. They're both made from "barley, malted barley, rye, malted rye, wheat, buckwheat and corn," according to Wikipedia. Moreover, it also says that "All Scotch whisky was originally made from malted barley."

Can you clarify your statement? Is Wikipedia incorrect? Or am I just misunderstanding the hierchical relationship between the spirits?

It's kind of confusing, but basically Scotch and Bourbon are both forms of Whiskey, that is a distilled liquor that is aged in Oak Barrels. The length of aging and type of filtering help to define them.

Bourbon, is simply Whiskey that has at least 51% corn and is aged in charred oak barrels, etc. There are forms of Bourbon, like Tennesee bourbon

As I said, it gets confusing. I recommend a Google search on this topic, as my memory may be failing on the exact requirements for naming.

I *think* Scotch has to be made in Scotland, have no adjuncts (barley or rye are the only two mash ingredients IIRC) and be aged in a certain type of barrel for so many years.