Miller fortune ad campaign

[balrog]

... the grain bill for your typical beer is how you make scotch, not whiskey...

I can't believe I'd enjoyed my Glenfiddich Solera for nearly 15 yrs before I knew it was distilled, no-hop, beer. Grew up in TN and knew all about Jack Daniels tho...

 

[fosaisu]

Growing up in Buffalo, NY, we would drive to Canada most weekends from age 19-21 to drink. We would always get Molson XXX because it was higher alcohol. Apparently it's 7.3%. Funny that we thought that was high as I'm drinking a home brewed black IPA that's 8%, which is normal for what I brew.

Growing up in Vermont we did the same thing (Quebec had a drinking age of 18 in the late 1990s, not sure if that's still the case). Molson XXX tasted horrible but we were totally sold on the "strong beer" concept and would always buy a case to drink at our hotel before we went out. Do they still make it? Would be interesting to try one after all these years.

 

[Talonracer67]

Huh? I'm confused. Can you explain this a little better? I was under the impression that Scotch is simply whiskey that is made in Scotland. The terms "Scotch" and "Scotch whiskey" are interchangeable. They're both made from "barley, malted barley, rye, malted rye, wheat, buckwheat and corn," according to Wikipedia. Moreover, it also says that "All Scotch whisky was originally made from malted barley."

Can you clarify your statement? Is Wikipedia incorrect? Or am I just misunderstanding the hierchical relationship between the spirits?

Sorry I was going by taste not nomenclature. If you grain bill is all barley malt then it will have a "scotch" taste when distilled. Mostly corn mashes are where whiskey comes from, then depending on who makes it it can have rye or wheat in it also.

 

[mtnagel]

Growing up in Vermont we did the same thing (Quebec had a drinking age of 18 in the late 1990s, not sure if that's still the case). Molson XXX tasted horrible but we were totally sold on the "strong beer" concept and would always buy a case to drink at our hotel before we went out. Do they still make it? Would be interesting to try one after all these years.

Yeah, I'm pretty sure I still saw it in Canada or maybe Buffalo.

 

[beershere]

Though the ad campaign is stupid, it's just marketing so I get it. --- What is really offensive to me is the taste of this beer.

I am a life long Miller High Life drinker along with my home-brews, and I am always happy to keep an open mind when trying any new beer.

This beer was horrid - reminded me of Milwaukee's Best Ice.......just horrible. I really had a hard time forcing one down...very 40 style malt liquorish.

Just my opinion - to each their own.

 

[kombat]

Growing up in Vermont we did the same thing (Quebec had a drinking age of 18 in the late 1990s, not sure if that's still the case).

Yup, it still is. Quebec also has all-nude "gentlemen's clubs" that serve alcohol (as opposed to the bizarre dichotomy in a lot of US states where they can either serve alcohol and keep the bottoms on, or go all-nude but not serve alcohol) with $10 hands-on (both yours and hers) lap dances.

Frankly, I'm flabberghasted that there isn't a flood of 18 year old Americans streaming across the Quebec border every weekend. Do they just not know?

 

[Homercidal]

Yup, it still is. Quebec also has all-nude "gentlemen's clubs" that serve alcohol (as opposed to the bizarre dichotomy in a lot of US states where they can either serve alcohol and keep the bottoms on, or go all-nude but not serve alcohol) with $10 hands-on (both yours and hers) lap dances.

Frankly, I'm flabberghasted that there isn't a flood of 18 year old Americans streaming across the Quebec border every weekend. Do they just not know?

Nah. Americans are just more sophisticated when it comes to sex than Canadians or Europeans.

 

[kombat]

Nah. Americans are just more sophisticated when it comes to sex than Canadians or Europeans.

Really? At age 18? You sure about that?

 

[mtnagel]

There was from buffalo to Niagara Falls. But I think crossing the border is more of pain now so I don't know if it's the same now.

 

[schematix]

I had this beer about 2 months ago in a bar and I was not a fan. It had very little flavor, but what was there wasn't appealing. Very reminiscent of malt liquor.

For the record, I am big fan of BL Platinum (my light non-homebrew-go-to), but not Bud Black Crown. I'd suggest trying this stuff, but don't buy a 6 pack as you likely won't want a 2nd.

 

[max384]

http://http://www.youtube.com/watch?v=J12lJZp98iQ

I bought a sixer of Fortune on my way home today. I was not impressed, not at all... but this guy in the video was way over the top.

 

[captainkirk83]

*sigh* I make all 3 types of alcohol regularly. Beer, wine and the other thing we don't talk about here. I caught that too and I was as dumbfounded as any of you. And also whiskey is NOT "distilled beer". You don't want to be distilling anything with hops in it.

I'm prettier sure most BMC products don't have any hops in them.



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[Brewmex41]

Have you guys seen the miller fortune rocks glass they want you to sip the beer from?

 

[BreezyBrew]

Have you guys seen the miller fortune rocks glass they want you to sip the beer from?

No, but how lame

 

[jiggs_casey]

I'm a little late to the party but, I saw this commercial for the first time tonight and, of course, came here to vent.

Like most, the 'undistilled' claim irks me. What the hell is a 'spirited golden lager'? Doesn't this simply classify as a 'mixed drink in a bottle'? Take a beer and add whisky? Sounds like a mixed drink to me!

 

[herc1354]

I had this beer about 2 months ago in a bar and I was not a fan. It had very little flavor, but what was there wasn't appealing. Very reminiscent of malt liquor.

For the record, I am big fan of BL Platinum (my light non-homebrew-go-to), but not Bud Black Crown. I'd suggest trying this stuff, but don't buy a 6 pack as you likely won't want a 2nd.

I agree this is really not a good beer, up scale Malt liquor, if even.


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[Shuznuts]

I get this advertising ploy. Over the last year or so, the beer industry has lost a small percentage of market share and sales, which is thought to be due to increasing market share gain and sales from the premium liquor market. For the beer industry as a whole, even a small percentage shift equates to millions of dollars in business, so this is a big deal to the major brands. Interesting note is that that craft beer market has only grown in market share and sales over the last 4-5 years, despite the beer market, as a whole, taking a dive in the alcoholic beverage industry.

This brings us to this product and add campaign. It reminds me a bit of that crazy product I think miller put out not too long ago, the beer-Rita, or something like that. A beer mixed with a margarita??? I don't see how this current product, and other failures like it, can actually recapture some of the lost market share. Seems like an epic fail to me.



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[Gameface]

I'm a little late to the party but, I saw this commercial for the first time tonight and, of course, came here to vent.

Like most, the 'undistilled' claim irks me. What the hell is a 'spirited golden lager'? Doesn't this simply classify as a 'mixed drink in a bottle'? Take a beer and add whisky? Sounds like a mixed drink to me!

Here's what miller is doing.

First, this beer is intended to bring back customers they're loosing in bars and restaurants to mixed drink sales.

Understanding that what they're doing is creating a mental connection between their "spirited golden larger" and your favorite cocktail. They use the word "spirited" in the figurative sense, much like your great great grandpa might describe a rambunctious young lady as a rather spirited lass. But the use of the word is mostly to create that mental connection to an actual drink with spirits in it.

Then, they pretend to clarify by pointing out that their spirited golden lager is undistilled. But again, they are using words associated with liquor in order to create a connection between their product and liquor.

Keep in mind, most people don't posses a rock solid notion of what the terms spirit and distillation mean in regard to alcoholic beverages. For those of us who do the whole thing is a big fat load of nonsense, but for your average BMC customer it might sound intriguing.

 

[herc1354]

Here's what miller is doing.



First, this beer is intended to bring back customers they're loosing in bars and restaurants to mixed drink sales.



Understanding that what they're doing is creating a mental connection between their "spirited golden larger" and your favorite cocktail. They use the word "spirited" in the figurative sense, much like your great great grandpa might describe a rambunctious young lady as a rather spirited lass. But the use of the word is mostly to create that mental connection to an actual drink with spirits in it.



Then, they pretend to clarify by pointing out that their spirited golden lager is undistilled. But again, they are using words associated with liquor in order to create a connection between their product and liquor.



Keep in mind, most people don't posses a rock solid notion of what the terms spirit and distillation mean in regard to alcoholic beverages. For those of us who do the whole thing is a big fat load of nonsense, but for your average BMC customer it might sound intriguing.

Makes perfect sense....Clearly Miller brewing company does not understand that most folks don't understand their subliminal message.

I wonder how many folks with a G&T or some fruity panty dropper in their hand say....mmmmmm, I think I'll have a high Alcohol Miller Fortune because I really miss being bloated and gassy at a bar.

Sometimes a prefer a good mixed drink, sometimes I prefer a cheap session beer and sometimes I like a well crafted well balanced beer, never some high alcohol malt beverage lacking, well...anything.


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[Gameface]

Makes perfect sense....Clearly Miller brewing company does not understand that most folks don't understand their subliminal message.

I wonder how many folks with a G&T or some fruity panty dropper in their hand say....mmmmmm, I think I'll have a high Alcohol Miller Fortune because I really miss being bloated and gassy at a bar.

Sometimes a prefer a good mixed drink, sometimes I prefer a cheap session beer and sometimes I like a well crafted well balanced beer, never some high alcohol malt beverage lacking, well...anything.


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My guess is that in another year we wont see Miller Fortune on store shelves. I think they laid an egg on this one.


Doubly so here in Utah where sale of beer in grocery stores and gas stations is limited to 4%abv. Miller could have opted to offer their beer at full strength at the state run liquor store and in bars and restaurants but they opted to nerf it and offer it as a 4%abv beer on grocery store shelves. Doing that bars them from offering the higher abv version anywhere in the state.

 

[herc1354]

My guess is that in another year we wont see Miller Fortune on store shelves. I think they laid an egg on this one.





Doubly so here in Utah where sale of beer in grocery stores and gas stations is limited to 4%abv. Miller could have opted to offer their beer at full strength at the state run liquor store and in bars and restaurants but they opted to nerf it and offer it as a 4%abv beer on grocery store shelves. Doing that bars them from offering the higher abv version anywhere in the state.

I always thought it would be a short lived beer, especially when light hoppy beers are somewhat of an in thing right now.


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[BreezyBrew]

I always thought it would be a short lived beer, especially when light hoppy beers are somewhat of an in thing right now.


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It will be interesting to see what happens. I thought Bud Select wouldn't last... Who needs another light adjunct lager? Stupid that it's taking shelf space.

 

[worlddivides]

This is really bizarre. Like everyone has said, beers are not distilled. Whiskey originated from the Celts distilling beer, just like brandy originated from the Romans distilling wine. Most whiskey around the world is primarily made from barley. Scotch, Irish, Canadian, Japanese, etc. Primarily barley. True, there are no hops in whiskey, but hops were not used in beer when whiskey was first invented. And in most parts of the world, the first large step of making whiskey is making old-fashioned beer (that is not meant to be drank). For other ingredients, bourbon is the only whiskey in the world that I can think of which is primarily corn (at least 51% by US law). There is, of course, rye whiskey too (which is mainly an American and Canadian style of whiskey), which is primarily rye. And on and on. But I'm digressing.

As a long time fan of distilled drinks (whiskey, brandy, rum, vodka, tequila, gin, etc.), I can say that, even if a distilled beverage (which beer is not) was un-distilled, it would not be able to be called the same thing. For example, un-distilled brandy is wine, but it would be deceptive to call wine "un-distilled brandy."

How do they think that a 6.9% ABV beer is going to take the spirits market where 40% ABV is the lowest and can go all the way up to 96% ABV (neutral grain spirits)? There are liquor drinkers like myself who love beer as well, but most of us are not attracted by a beer if it supposedly is similar to a spirit. Plus spirits tend to be expensive. Miller is cheap as dirt. Confusing stuff...

 

[tracyk]

I tried the beer and it really had no flavor to it at all. The one I bought had 6.9% alcohol in it. To me it tasted like a pimped up Bud lite with more alcohol. Not really that balanced for what it is. They say it has Cascade hops in it somewhere, not sure where though for I really did not taste much of that. The good new is that the labels come off real easy. Throw them in some water and within 15 minutes and BAM they are off.

 

[zach976]

It's terrible. I saw 12 packs on sale at the grocery store for $6. I thought I would try it out. Sucks. Even my neighbor who always drinks cheap beer did not care for it.


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[Barley_Bob]

Developed to be served in a rocks glass, Miller Fortune is brewed with specially-roasted caramel malt and cascade hops for a moderately bitter flavor with a hint of sweetness. The brand attributes communicate a sophisticated edge meant to inspire consumers to turn any occasion into something unforgettable.

And if it's not a spirit or a cocktail, well then, it has cascade hops, so it must be a craft beer!

 

[Braufessor]

I inherently know that the entire point of the beer is simply a ploy to get a bit of market share from groups of men who don't know much about beer and want to look like they are drinking something of substance. I know it affects my life in no way. I know it should be something I just shake my head at and move on..... But, damn, every time I see the commercials (which is too much) for this beer, it just pisses me off because the entire concept is so utterly stupid. Merely seeing the commercial makes me want to drink....... not their beer though, but mine. I guess it is not such a bad product after all, and has at least one redeeming quality