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Looks like AB InBev has sold Northern Brewer

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I do recall there was the initial knee-jerk reaction when InBev bought in, then a couple of years of nobody really noticing much of anything different, and then InBev saw the end in sight and bailed - again, with scant mention...
 
I started with Northern Brewer. As I learned more I found that I could get what I wanted for less easily. Just a little internet searching,
 
Are people buying from them again that stopped because of the InBev deal?


i was, but now at morebeer a pound of base malt is like ~2$.....so i'm going back to malting my own.....(damn i really need to figure out a contraption to automate blowing the rootlets off! 🤔🤞)
 
I'm from Europe but followed the story about InBev buying NB.
I just discovered in another thread that they sold to another company a few years ago and that's how I found this thread today.

It's been 2 years now how did it end up; any changes in direction since the new owners took over?
Are people buying from them again that stopped because of the InBev deal?

I’ve gone back. My brewing frequency is down, but when I need something that’s where I go.

It’s been a weird year to do comparisons. For a long time you couldn’t walk in the store. From what I can tell not much has changed about the retail experience. They do seem to be drifting towards having their own, or at least unique brands of things, but I have no idea how that relates to their larger ownership and strategy questions.
 
Glad NB is no longer a macro swill sellout, but I still don't like their high prices or their re-labeled malts. Online homebrewing supply isn't a monopoly game anymore and my favorite suppliers are the little guys. I have a hops guy, a parts guy, a malts guy, etc. They each have an area of expertise and offer the most dynamic value. NB needs to catch up with the times, maybe ~35-40 points margin is not sustainable? That might work with newcomers who don't know what's what, but we're a resourceful bunch. We will find a way to sustain our hobby on a shoestring budget. It's just the nature of homebrewing.
 
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