Ok. Some people have suggested the OP is a beer snob. Some have suggested I have discovered craft beer and now am turning up my nose to BMC products.
My post was to really understand what people see in the beer. I was actually quite excited to find a single of Blue Moon at the grocery store. I was thinking if it tasted anything close to an Allagash or Ommegang Wit, that it would be a pretty remarkable step for the large breweries. I did not add the squeeze of orange, as suggested. The label does say Belgian, so I expected something similar in style to what I know. At first, the early sips tasted a lot like an American lager. Then I started tasting the fruitiness. Towards the end of the glass, all I could taste was the orange. A lot of orange. Hence my original comment.
I never discovered craft beer. I was raised in Germany and have always had tasty beers in the house due to my father's tastes in English and German brews. In America, his go-to beer was a Yuengling when he couldn't get his hands on a good Pils or ale. When at parties, if offered a BMC product, I will sometimes indulge, but it always brings up the question as to why these products are so popular.
American tastes have grown in the culinary department. We see much more sophistication and range in cooking as well as in the brewing of coffee and tea. American fascination with good beer is along this same wavelength.
I hope that this forum supports many viewpoints, including those from me who wonder why Blue Moon sells. I have received a number of answers that seem to make sense, and I thank the candor of the posters who have been honest and unassuming without trying to paint me a snob.