- Joined
- Feb 16, 2012
- Messages
- 4,671
- Reaction score
- 7,112
- Location
- At home, in the brewery in Maryland.
I grew up there and I drank a lot of that Bud Dry back in the day. Never liked the Ice, but that dry was named well. Seemed like you always had to have another one ready to wash the last one down
Before there was Bud Dry, AB actually made Michelob Dry. I was in Daytona Beach in the early 1980s and was tossing a few back with some friends when a Budweiser marketing rep approached our group to offer us some of this new product. He had us at "Free Beer." And Michelob no less!
I actually thought that it wasn't half bad, plus the price was right, which made it taste even that much better. In the intervening years it was marketed in certain regions. I'd buy it from time to time if I saw it, but it never seemed to gain any wide appeal. Eventually it just disappeared from the shelves of my favored liquor stores. Plus my tastes had 'evolved', as the hipsters would say.
Fast forward to 10 years or so ago. Here's this new fangled Bud Dry that AB is advertising in the middle of my favorite football/baseball/golf programming. Did I try it? Hell, yeah! Did I like it? On a scale from "..meh.." to "NO!", I'll have to go with the second choice. Now, of course, AB has Michelob Ultra as well as a few other 'interesting pseudo beers.' If I'm foregoing actually cereal malt beverages, such as for Dry January ("Dranuary") or perhaps Lent (reminds me, today is Fat Tuesday...better drink up!), or if I'm just in the mood for some beer-flavored water, then I might venture to consume an Ultra or two, at least until I regain my sanity.