I think it's a nice looking, practically artistic, small brewing system. There could be a couple of minor issues with producing quality beer, but I think they would be easily taken care of.
So rather than bashing this thing, why not ask some questions about how it works and try to think of ways to overcome the expected issues, rather than just call it names ridicule it?
Are there any other possible issues?
Well it's not bashing if it is true, and I believe providing constructive criticism is part of the point of a forum like this. I see nothing wrong with looking at a product being offered on kickstarter and wondering out loud on this forum what the point of it is. And anything that I don't "get" or doesn't appeal to me, I tend to dig into because I really want to understand things and understand why they appeal to other people.
So here's my problems with it:
-As has previously been stated I think they are mis-leading with how they go to market. This is a high end storage box which includes SOME of the equipment for brewing. Some of their marketing makes it come across as a brewing "system". Instead of answering a question about how this "system" does temperature control by saying "It doesn't", they instead answer by saying there are lots of different beer styles that have different fermentation temperature requirements. That's mis-leading.
-They state that it includes everything you need to get started. It doesn't. that's misleading.
-The idea that you need a fancy wooden storage box to make good beer, or beer at all, is abhorrent to me.
-The idea that most existing home brew kits are bulky and ugly is elitist and actually just stupid in many respects. For example: most basic homebrew kits take up a smaller footprint than their boxes. So in actuality their boxes are more bulky than most standard homebrew kits.
-And what seems to be the whole idea behind this, proudly displaying your homebrew gear, is illogical once you start using this thing to homebrew! The fermenter once it is fermenting should be stored not in this box but in a dark spot in the house or covered to eliminate exposure to light. The bottles, once filled and carbed, should be kept in a fridge. Again, I just don't get it and HATE seeing people throw their money at a kickstarter when they likely are just beginning brewers not knowing they are getting off on the wrong foot with this kit.
-They seem to be giving some bad advice on home brewing that will lead to off-tasting beer and exploding bottles.
These are the kinds of things that give home brew a bad name and lead to ridiculous commercials from BWW.