Here is my thoughts on the cheese issue here, I was born and raised a FIB, my family has a summer home in WI. I moved from IL to AZ where I have spent the past 13 years, I am in CA a lot for work, and my wife has a lot of family there as well so we visit a lot.
I have never run across a shop selling CA cheese curds, nor have I found craft cheeses there, just the mass produced stuff. while in Wisconsin I can get fantastic string cheese, cheeses flavored with everything, like cranberries, bacon, wine, beer, jalapeños, etc. I can get smoked cheeses, hard cheeses, soft cheeses and it can be found almost everywhere.
In CA I have gotten some pretty decent cheddar cheese, and some OK mozzarella, but the thing that sticks out for me is the pre-packaged string cheese, that crap tastes like plastic, and doesn't peel into strings for nothing.
California is trying to market itself with its cheese, Wisconsin IS cheese, its what they have always done.
Cali should stick to growing produce and leave the cheese to the cheeseheads in WI