If you're already drinking crappy beer that needs an additive to be drinkable you're probably the target market for this product and most likely won't mind the tackiness of it. I think most craft beer drinkers can discern the quality of the beer they drink and demand more than a simple "squirt for more flavor" solution. If a beer is so bad that I need to squirt something in to it to make it drinkable I will settle for something else...