FIB War Room

[ChicagoGuy]

shorts coming to chicago....

Well yeah dude, it's gonna be in the mid-40s all weekend.

< rimshot >

 

[Scalzo]

Goodnight Bodacious, BA Wizard (yes I know, good luck with bottles of this one), Hopstache, Superfluid, Freedom of '78...

oooh a black IPA! so excited for shorts, should really revolutionize the shelf game

 

[Ferowcious]

shorts coming to chicago....

Just found live footage of FIBs celebrating amidst the Michigan people in the Shorts thread on that other site

 

[trickytunadicky]

oooh a black IPA! so excited for shorts, should really revolutionize the shelf game

Thanks for not mentioning Bellaire Brown.

 

[Treebs]

I still don't know why out of state breweries are so eager to get into the Chicago market. What's the last brewery that came here and established a legitimate footprint instead of languishing on shelves? Firestone Walker in 2011?

 

[trickytunadicky]

I still don't know why out of state breweries are so eager to get into the Chicago market. What's the last brewery that came here and established a legitimate footprint instead of languishing on shelves? Firestone Walker in 2011?

The trick is to be close enough to drive but not actually distribute here.

 

[Lansman]

I still don't know why out of state breweries are so eager to get into the Chicago market. What's the last brewery that came here and established a legitimate footprint instead of languishing on shelves? Firestone Walker in 2011?

Before that...New Glarus...until they pulled out in 2003...?

 

[trickytunadicky]

Before that...New Glarus...until they pulled out in 2003.

You forgot Bell's before they pulled out in 2008.

 

[user 306237]

Rev Taproom Alert: Nitro Very Mad Cow with Dark Matter Espresso & Cocoa nibs being tapped today for all who are interested.

The Mad Cow wasn't carbed appropriately so it didn't get tapped...

And so they tapped a keg of Cafe Deth instead.

 

[Mugatu]

shorts coming to chicago....

Soft Parade makes me feel a lot of things but flaccid isn't one of them

 

[danbanana]

shorts coming to chicago....

Sweet! More beers to ignore!

 

[ClCardinal84]

Soft Parade makes me feel a lot of things but flaccid isn't one of them

Key Lime Pie is the worst beer I've ever had.

 

[tinypyramids1]

I still don't know why out of state breweries are so eager to get into the Chicago market. What's the last brewery that came here and established a legitimate footprint instead of languishing on shelves? Firestone Walker in 2011?

surly...kinda?

 

[Mugatu]

Key Lime Pie is the worst beer I've ever had.

I do not disagree

 

[MarcatGSB1]

Don't understand why they're leaving Michigan, and sure as **** don't understand why so many breweries want to jostle for space in the Chicago.

 

[Thorpe]

Agree with all the posts on overcrowding. As it is in Chicago and elsewhere, the best-positioned breweries for something like this are those with beers that age well. Logsdon might have sold well initially and now sits for longer, but being mostly Brett beers, it doesn't really matter. Same with Almanac, to a lesser extent. For a brewery along those lines (Jolly Pumpkin is always the best (nearly) nationwide example) with any additional sales being great because the beer changes over time, but it's never turning into your run-of-the-mill stale IPA languishing on shelves.

 

[MarcatGSB1]

Agree with all the posts on overcrowding. As it is in Chicago and elsewhere, the best-positioned breweries for something like this are those with beers that age well. Logsdon might have sold well initially and now sits for longer, but being mostly Brett beers, it doesn't really matter. Same with Almanac, to a lesser extent. For a brewery along those lines (Jolly Pumpkin is always the best (nearly) nationwide example) with any additional sales being great because the beer changes over time, but it's never turning into your run-of-the-mill stale IPA languishing on shelves.

With that said, Short's has always been such a stickler about their "Keep Refrigerated" policy...even going as far as working deals with Imperial Beverage so refrigerated trucks could make the long deliveries all over the state of Michigan.

Also, I was under the impression that Imperial had an agreement with Short's to be the sole distributor...Imperial isn't in Illinois are they? Is there an official announcement they are entering the Illinois market? I know Imperial has a branch in CO and one in South Carolina I believe.

 

[trickytunadicky]

With that said, Short's has always been such a stickler about their "Keep Refrigerated" policy...even going as far as working deals with Imperial Beverage so refrigerated trucks could make the long deliveries all over the state of Michigan.

Also, I was under the impression that Imperial had an agreement with Short's to be the sole distributor...Imperial isn't in Illinois are they? Is there an official announcement they are entering the Illinois market? I know Imperial has a branch in CO and one in South Carolina I believe.

They go wherever the Craft Brewers Conference is, for 3 months or so then pull out again. This may be another temporary move.

 

[thewimperoo]

With that said, Short's has always been such a stickler about their "Keep Refrigerated" policy...even going as far as working deals with Imperial Beverage so refrigerated trucks could make the long deliveries all over the state of Michigan.

Also, I was under the impression that Imperial had an agreement with Short's to be the sole distributor...Imperial isn't in Illinois are they? Is there an official announcement they are entering the Illinois market? I know Imperial has a branch in CO and one in South Carolina I believe.

Sounds like they don't have a distributor yet for Chicago.
http://www.chicagotribune.com/dinin...t-distribution-in-chicago-20160128-story.html

There's no way they'll be all refrigerated. Surly is supposed to be refrigerated all the time and it's on the floor or shelves pretty much everywhere.

 

[Mugatu]

I think I'd trade Chicago's "crowded market" for NYC "crowded market" any day. Especially given proximity to all things VT, CT, MA, ME and Philly

 

[MarcatGSB1]

The Starcut Ciders are quite good, ya'll will enjoy those.

 

[user 306237]

Cafe Deth remains the absolute ****. Speaking of ****, this thing showed up out front. Way to one-up the Brew Bus!

 

[Gonzoillini1]

Cafe Deth remains the absolute ****. Speaking of ****, this thing showed up out front. Way to one-up the Brew Bus!

Cafe Deth was really impressive at Brewpub Shootout this weekend as well.

That thing did a run between Pollyana and Imperial Oak for their Movembeer event this year, and while it looks goofy as ****, it actually is pretty cool inside and cost astoundingly little to rent for 4 hours to make shuttle runs.

 

[SAISON FUCK]

Cafe Deth remains the absolute ****. Speaking of ****, this thing showed up out front. Way to one-up the Brew Bus!

I don't know who you are, bit we certainly both are at Revolution at the same time quite a bit.

 

[trickytunadicky]

I don't know who you are, bit we certainly both are at Revolution at the same time quite a bit.

It's best if you two don't meet.

 

[user 306237]

I don't know who you are, bit we certainly both are at Revolution at the same time quite a bit.

ETA: That's my attempt at saying, "I'm a ghost!".

 

[BobCobb1]

Cafe Deth remains the absolute ****. Speaking of ****, this thing showed up out front. Way to one-up the Brew Bus!

I have been a huge Cafe Deth fan but found coffee almost too overpowering tonight.

Hope civil unrest gets canned.

 

[user 306237]

... but found coffee almost too overpowering tonight.

You shut your mouth - no such thing.

 

[sidetracked]

"Short’s Chief Financial Officer Brian Beckwith said the Chicago area will initially receive three of the brewery’s year-round offerings: Huma Lupa Licious (an India pale ale), Soft Parade (a fruit rye beer) and Space Rock (a pale ale). Other year-round Short's beers, such as Bellaire Brown, and specialty and seasonal beers, may also ultimately get Chicago distribution, Beckwith said."

Ugh. A better business plan would be to just send all the weirdo 4/6-pack seasonal one-offs to one-up our local weirdo one-off bomber scene. I can't imagine anyone regularly buying their year-round stuff.

 

[Lansman]

Ugh. A better business plan would be to just send all the weirdo 4/6-pack seasonal one-offs to one-up our local weirdo one-off bomber scene. I can't imagine anyone regularly buying their year-round stuff.

^ This, though I would imagine doing that (sending the 'special' stuff) would upset the Michigan base that had helped grow them to this point, etc.