The book "Yeast," by Chris White and Jamil Zainasheff reports that pitching dry yeast directly into wort reduces viability by around 50%. That's all I need to know to convince me to rehydrate my dry yeast.
Based on that, then just double the dry yeast pitched. What harm in that?
I was told by my former LBHS, whom I tremendously respect, that 90% of his customers always start out underpitching yeast with dry yeast....and he was a big advocate of Fermentis for the "average" to "experienced" homebrewer. rehydrating was only desired if you wanted to shorten the lag time.
The next step beyond dry to him was slanting your own
I use Fermentis 95% of the time...I have rehydrated only a couple times. I always get good results. I'm experimenting now with a US-05 (2 packets) versus a starter San Diego Super Yeast (2 vials-2L) in the same batches under the same conditions....after 24 hours the SD showed activity, US-05 none...but 48 hours later they "look" the same.....I'm not taking any gravity readings for at least a week though.
So....based upon the convenience and track record, I'll continue with pitching dry US-05....two packs is still less money than one vial of White labs and I THINK i'm getting more cells.........