bobeer
Fermentation Specalist
When a beer list describes a beer as a double brewed beer what exactly does that mean? Is it boiled for 2 hours? The abv is 13% so I'm thinking it's just a longer boil but I wanted some other ideas as to what it may be.
Double brewed beer
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I've never heard of a double brewed beer.
OP
OP
bobeer
Fermentation Specalist
Yea me either. I googled it and nothing came up so I figured I'd ask the forum. Theore I think about it the more I think it's a 120 minute style beer.
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OP
OP
bobeer
Fermentation Specalist
It's from a new small nano local brewery near my town. It's an imperial stout aged in whiskey barrels. Androit Theory is the name of the brewery.
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drainbamage
Keep HBT weird.
Maybe the barrel aging is the "second brew"? Not that that's really accurate as brewing it a second time.
Pretty sure it refers to double the marketing BS.
snccoulter
Well-Known Member
The site is a bit fancy and all but I would rather look at a fancy site than some cruddy ting that has no flow. They sure are going for crafty though.
Reminds me of the "undistilled beer" that Miller claims for its Fortune beer - like, who the hell distills beer anyway?
orangehero
Well-Known Member
Did they spell esoteric that way on purpose?
gcdowd
Well-Known Member
Is that like triple hopped?
They clearly invested in their website or one of the people is a former graphic designer. I think double brewed is a BS term and they think their customers are stupid to not know. Their tap room is awesome though. Clearly they have cash in hand but if they're as *****y as they seem or if their beer is bad then cash won't matter.
I looked for a double brewed beer on the website but the closest I found was a double stout, a 13% beer. Was this what you saw?
Yeah I see their beer Day of the Dead which says "Double Stout Aged in Bourbon" which is a legitimate claim. I'd like to see where it says it is double brewed.
The OP said a beer list had the term double brewed on it. Could it be that the brewery called it a double stout but whoever wrote the beer list added the double brewed?
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GrogNerd
mean old man
asking my homebrew club, some being friends with the owner of A/T, maybe they know WTF
wingedcoyote
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This is what I was thinking. It's also a technique mentioned in (I think) Radical Brewing, doing a first mash and then adding the runnings to fresh malt and mashing again. I wouldn't think it was crazy to call that "double brewing". It does kinda sound like a waste of time to me, though.
OP
OP
bobeer
Fermentation Specalist
If you go to their Facebook page and look at the tap sheet for the weekend you'll see the double brewed day of the dead stout. Maybe it was a typo and they just mean double stout.
The radical brewing technique sounds interesting, like a double mash of sorts, but it does sound like a waste of time. It could also be what they mean though... thanks for all the replies! It will be cool to see what the owner says, and how he explains it to other brewers, if it isn't a typo.
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The radical brewing technique sounds interesting, like a double mash of sorts, but it does sound like a waste of time. It could also be what they mean though... thanks for all the replies! It will be cool to see what the owner says, and how he explains it to other brewers, if it isn't a typo.
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Pretty cool website. Wonder if the beer is as good. I'm guessing double brewed is a typo like the spelling. Lot of work for a small operation to put something like that together with no mistakes.
I like the marketing plan...heavy focus on special release beers catering to the crowd who can taste rare...
I'm intrigued by the TPD...am surprised that is allowable commercial labeling. Also curious about the idea of pouring a beer over a sugar cube. Would like to see a video of that being poured.
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I like the marketing plan...heavy focus on special release beers catering to the crowd who can taste rare...
I'm intrigued by the TPD...am surprised that is allowable commercial labeling. Also curious about the idea of pouring a beer over a sugar cube. Would like to see a video of that being poured.
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Chris Colby at Beerandwinejournal.com wrote up a series on this technique he calls reiterated mashing. A strategy to get to very high gravity wort without a crazy long boil.
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Took a quick look at the label, I only see TPD appearing on the label... So you have to know what it means. They are creating a sense that "I am in the know" on the part of the consumer. Adroit marketing...
Yeah, I was a bit confused about their beer naming mechanism as well. Each letter is the first letter of a word, then there's a slash. So B/A/Y/S is Black As Your Soul. I sense that they're going with the "evil" or "dark" theme in their beers. T/P/D is The Perfect Drug. A lot of times I see people refer to popular beers in this way already. For example Bourbon Vanilla Dark Lord is called BVDL. I noticed they also have a thing called Black Heart Society which is similar to what Cigar City does with their El Catador Club, where you get exclusive access to their beers and invite-only parties. By creating the sense of exclusiveness you draw people in. It's a good marketing strategy.
GrogNerd
mean old man
Radical Brewing talks about reiterated mashing. take first runnings from a mash, heat to strike temp, use as strike water for a 2nd grain bill.
heard Chris Colby on a Basic Brewing Radio podcast and he had some awesome advice. I went and downloaded every podcast he was on
had forgotten he had a blog. thanks for the reminder, Eric19312
heard Chris Colby on a Basic Brewing Radio podcast and he had some awesome advice. I went and downloaded every podcast he was on
had forgotten he had a blog. thanks for the reminder, Eric19312
GrogNerd
mean old man
confirmed that he's mashing and boiling wort, then using that wort to mash in the 'second brew'
VikingBrewer
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So nothing more on this since 2014?
I guess I’ll be “that guy” to spark this back up again. I’ve read through all the previous comments but I’m wondering if there has been any new information on the actual process and meaning of “Double Brewed”?
I guess I’ll be “that guy” to spark this back up again. I’ve read through all the previous comments but I’m wondering if there has been any new information on the actual process and meaning of “Double Brewed”?
There is no actual process and no actual meaning so I doubt we'll ever get any actual information on what amounts to basically nothing.
myndflyte
Well-Known Member
I think it's all just marketing trying to get people to think they are drinking something fancy.
Unfortunately in most countries you can get away with any BS in advertisements as long as they are not patently false or misleading. For example you cannot claim that alcoholic drinks are healty as it's a medically proven fact that alcohol is detrimental to a person's health. You cannot claim that beer is isotonic either as it actually isn't (it's hypertonic, as a matter of fact). Other than that it's basically free game.
As was mentioned, there is no such thing as "double brewed", but it sounds like reiterated mashing.
VikingBrewer
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Ya I was very skeptical but thought maybe just maybe something changed in the past 6 years.
I always use clever marketing on my homebrew... especially when i have a batch that i just cannot stand. I tell my friends things like
"Sure, it's good" and
"Yeah, you'll love it!"
Little white lies....
"Sure, it's good" and
"Yeah, you'll love it!"
Little white lies....
nice resurrection @VikingBrewer
seems clear that the OP was describing a reiterated mash technique. Makes sense as it was a high strength beer being produced in a nano brewery. Probably a single mash would of exceeded their mash tun capacity.
But hey that Grolsch add is interesting and I don't believe Grolsch are doing reiterated mashing, certainly no need.
And here is another one...
• Coors Edge is “double-brewed” by blending taste profiles of two brews to form one with the refreshing taste of Coors
https://www.trendhunter.com/trends/coors-edge
seems clear that the OP was describing a reiterated mash technique. Makes sense as it was a high strength beer being produced in a nano brewery. Probably a single mash would of exceeded their mash tun capacity.
But hey that Grolsch add is interesting and I don't believe Grolsch are doing reiterated mashing, certainly no need.
And here is another one...
• Coors Edge is “double-brewed” by blending taste profiles of two brews to form one with the refreshing taste of Coors
https://www.trendhunter.com/trends/coors-edge
Could it be that after fermenting, they boil it again to remove the alcohol? Then it would be double brewed!
Pabst uses the term to mean krausening.
https://www.chicagotribune.com/news/ct-xpm-2009-04-01-0903300099-story.html
https://www.chicagotribune.com/news/ct-xpm-2009-04-01-0903300099-story.html
VikingBrewer
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VikingBrewer
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That’s very interesting article. I’d like to look into that a bit deeper.
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